Lead Acquisition Specialist

Here at Lower we believe homeownership is the key to building wealth and were making it easier and more accessible than ever. As a mission-driven fintech we simplify the home-buying process through cutting-edge technology and a seamless customer experience.

With tens of billions in funded home loans and top ratings on Trustpilot (4.8) Google (4.9) and Zillow (4.9) were a leader in the industry. But what truly sets us apart Our people. Join us and be part of something bigger.

Job Description:

We are hiring a Lead Acquisition Marketing Manager to own and scale Lowers third-party lead acquisition programs. This role is responsible for sourcing onboarding and managing lead vendors; defining granular buying criteria; allocating and optimizing budgets; and driving continuous performance improvement through rigorous analysis.

This is an individual contributor role with end-to-end ownership of the lead buying channel.

Success in this role means building a scalable disciplined lead acquisition engine that delivers predictable high-quality volume at efficient unit economics while protecting downstream conversion credit quality and customer experience.

Location: Hybrid in Columbus OH or Austin TX required

What Youll Do

• Own Lowers third-party lead acquisition program end to end

• Identify evaluate onboard and manage lead vendors

• Define and refine lead buying criteria

• Allocate and optimize budgets

• Analyze performance at a granular level

• Partner cross-functionally with Sales Ops Credit and Analytics

• Establish benchmarks and vendor accountability

• Communicate insights to senior leadership

Who You Are

• 46 years of experience in performance marketing or analytics-heavy roles with at least one year of experience in lead buying or affiliate marketing

• Strong analytical and financial judgment

• Comfortable managing vendors and budgets

• Excellent communicator

• Thrives in a fast-moving environment with strong planning and follow-through

• Experience in mortgage fintech or regulated industries strongly preferred

Why Join Lower

• This role offers the opportunity to own a critical growth lever at a scaled fintech and help shape how Lower grows

• Youll be surrounded by talented dedicated people who believe in the companys mission

• Youll be able to shape the future of Lowers user experience

• Youll join a locally and nationally recognized best place to work that values promotion from within

• There is opportunity for professional growth and development

What Youll Get

• Extended benefit offerings including medical/dental/vision parental leave life insurance short- and long-term disability

• Paid holidays and paid time off

• 401K with company match

• Discount on home mortgage refinances or purchase

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.