CRM Marketing Manager

Position:CRM Marketing Manager
Location:Remote
Industry:Financial Services
Department:Marketing
Employment Type:Permanent/Fulltime
Salary:$85000 - $% Performance Bonus

Company Information

Farber is one of Canadas oldest largest and most respected independent debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979 Farber has over 300 employees working across the country and has helped well over 200000 Canadians with their debt.
And nowwereembarking on our next stage of transformation & significant growth. To do that we are hiring highly experienced enthusiastic innovative and client-centric team members to play critical roles in helping us reach our ambitious goals.
If this sounds exciting to you come join us to better serve the growing number of Canadians whoare in need offinancial help.

Role Summary

The CRM Marketing Manager leads the technical and operational aspects of client marketing automation and lifecycle execution. This roleis responsible fordesigning building testing andmaintainingscalable compliant CRM and marketing automation programs that support client marketing strategies across the lifecycle.

Reporting to the Senior Manager Client Marketing the CRM Marketing Manager translates approved lifecycle and campaign strategies into reliable high-performing automated programs. The role owns data quality testing rigour automation governance and serves as the primary day-to-day partner to IT Applications and Data teams.

Responsibilities

CRM Automation & Technical Execution

• Own end-to-end technical delivery of lifecycle and CRM automations from technical design through build QA launch monitoring and ongoing maintenance.

• Translate approved program requirements into scalable technical solutions including triggers segmentation logic suppression rules branching personalization and cadence controls.

• Design automation solutions that balance performance compliance scalability and maintainability.

• Create andmaintainreusable templates standard operating procedures QA checklists and build documentation to support consistent scalable execution.

System Performance Governance & Reliability

• Own CRM platform hygiene including naming conventions folder structures versioning and documentation standardsas they relate to marketing automation.

• Proactivelymonitorautomation performance to ensure accuracy deliverability and stability.

• Identify diagnose and resolve automation and configuration issues within the CRM platform (e.g. logic errors journey failures data handling issues) and partner with IT Applications for underlying system defects or integrationissues;document root causes and corrective actions.

• Ensure technical implementations support internal governance and regulatory requirements including consent management opt-outs exclusions and contact cadence rules.

Analytics Reporting & Measurement Enablement

• Own CRM and marketing automation reporting setup including tracking plans tagging standards dashboards and monitoring routines.

• Partner withtheData team to ensure correct event and data availability and that reporting accurately reflects system behaviour and campaign intent.

• Ensure testing and experimentation designs are technically sound measurable and properly implemented.

• Support Client Marketing Managers with reliable diagnostics related to journey health deliverability signals and system-driven drop-offs.

Troubleshooting & Continuous Improvement

• Serve as the escalation point for CRM andautomation issues within the marketing automation platform; troubleshoot configuration and logic failures diagnose root causes implement platform-level fixes and partner with IT Applications for underlying system infrastructure or integration issues; document learnings.

• Identifyand recommend technical process improvements that enable lifecycle marketing at scale including enhancements to data fields triggers governance rules integrations and monitoring.

Cross-Functional Collaboration & Enablement

• Serve as the primary point of contact for IT Applications and Data teams for marketing automation feasibility fixes and enhancements.

• Work closely with Client Marketing Managers as part of the same delivery team during planning to assess feasibility surface risks and recommend technically sound execution approaches.

• Enable execution velocity byprovidingtechnical guidance documentation and QA standards to Client Marketing Specialists.

• Contribute to CRM playbooks automation standards and enablement materials that raise overall lifecycle marketing maturity.

Qualifications

• Post-secondary education in Marketing Business Information Systems or a related field or equivalent professional experience.

• 58 years of experience in CRM lifecycle marketing or marketing automation roles with hands-on platform ownership.

• Strongproficiencywith marketing automation and CRM platforms (e.g. Dynamics 365 Customer Insights Salesforce Marketing Cloud Marketo HubSpot Braze or similar).

• Deep understanding of data structures segmentation logic consent management automation design patterns and QA methodologies.

• Proven experience partnering with IT and Data teams in complex integrated environments.

• Strong analytical orientation with the ability to ensure data accuracy diagnose issues and support measurement integrity.

• High attention to detail strong documentation discipline and a systems-oriented mindset.

• Ability tooperateautonomously within defined strategic direction and escalation frameworks.

Our Culture at Farber

At Farberwerein the business of helping peopleand this ethos extends not only to our clients but to our employees partners. We are committed totaking actionand to deliver an inclusive diverse andequitableworkplace that our staff experience every day. This commitment also shapes our culture which is one of a kind and unique. We are proud to have a dedicated culture committee who organize events and consists of staff volunteers they hand out awards for recognition and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.

Farber encourages applications from all qualified candidates whorepresentthe diversity of Canada.

• If yourequireany accommodations throughout the recruitment processincluding alternate interview formats accessible materials or any other accommodationswe encourage you to contact us at.

We thank all candidates for submitting their resume however only those selected for an interview will be contacted.