Senior Manager, Consumer Marketing

Federated Co-operatives Limited (FCL) is hiring a Senior Manager Consumer Marketing on a permanent basis.

We are seeking a results-oriented relationship-driven marketing this role youll lead strategic marketing campaigns that come to life in gas bars food stores pharmacies and liquor stores across Western Canada. Youll see the direct results of your work on shelves signs and screens across the Co-op Retailing System. If you are looking to make a difference as part of a values-driven organization we encourage you to apply!

This position is a hybrid opportunity with members of the marketing leadership team coming into the office approximately twice a week. The successful candidate will be based in commuting distance of Saskatoon SK.

What youll do:

• Drive Co-ops consumer marketing strategy; powering growth for our brand products and services through increased reach customer traffic and retail sales.

• Collaborate with marketing peers and commodity teams to align on strategic marketing plans leveraging insights to challenge the status quo and uncover untapped opportunities.

• Act as a trusted strategic partner to commodity leaders and stakeholders. Champion a unified voice across all consumer touchpoints (e.g. Food Home and Building Pharmacy Gas Bar Liquor) leading cross-functional efforts to deliver consistent customer-centric messaging.

• Manage marketing budgets ensuring alignment with organizational KPIs and long-term business growth.

• Lead coach and develop a high-performing team of marketing professionals building capability driving accountability and fostering a culture of collaboration and continuous improvement.

Who youll work with:
You will report to the Director Commodity Marketing and lead a team of Senior Marketing Specialists and Coordinators to deliver marketing initiatives for local Co-ops and FCL. Importantly this role also works hand-in-hand with commodity and business leaders to deliver a customer-centric approach to marketing programs and campaigns designed to propel sales strategies. This is an exciting opportunity to join an award-winning marketing team recognized by the Retail Council of Canada Canadian Agri-food Marketers Alliance and International Association of Business Communicators.

Why it matters:
We help local Co-ops grow and thrive by offering a range of professional services including marketing market research information technology human resources accounting risk management and business development.

Who you are:
You are looking for a career in marketing leadership and:

• Have 8 years of relevant progressively responsible experience in marketing with an emphasis on consumer and retail marketing.

• Have experience leading a team of direct reports.

• Have a bachelors degree in business administration communications or journalism (a combination of relevant education and experience may be considered).

• Have affiliation with marketing and communications professional bodies (considered an asset).

• Have an interest in marketing technology trends and knowledge of project management principles.

What we offer:

• Competitive salaries short-term incentives a comprehensive benefits package and an employer-contributed pension plan.

• Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.

• As a co-operative we do business differently. We believe in working together to serve Western Canadians delivering profits back to our communities and investing in sustainable growth. To learn more about who we are and what we offer visit .