Marketing Internship

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profile Job Location:

Frankenmuth, MI - USA

profile Hourly Salary: USD 13 - 15
Posted on: 17 hours ago
Vacancies: 1 Vacancy

Job Summary

Marketing Internship

FRANKENMUTH BAVARIAN INN LODGE is an EEO Employer - M/F/Disability/Protected Veteran Status

Position Overview
The Marketing Intern will support the Bavarian Inn Incorporations multi-entity marketing team with hands-on experience in hospitality retail events and destination marketing. This role offers real-world exposure to campaign planning digital content creation promotions and guest engagement strategies across the Lodge Restaurant Waterpark Retail Shops and special events.

This paid internship is ideal for students pursuing Marketing Communications Hospitality or Business who want practical experience supporting an established high-traffic resort brand.

Key Responsibilities

  • Assist with marketing campaigns promotions and seasonal initiatives

  • Support social media content creation (photos reels posts captions scheduling)

  • Help design flyers digital signage and internal communications

  • Update website content and online listings

  • Support event marketing and on-site activations

  • Track campaign metrics and prepare basic reports

  • Coordinate RSVP lists surveys and email communications

  • Assist with brand consistency across departments

  • Support recruiting and internal culture campaigns (benefits events team engagement)

  • Perform market research and analysis

Learning Opportunities
Interns will gain experience in:

  • Hospitality and destination marketing strategy

  • Content creation and brand storytelling

  • Social media management and engagement

  • Email marketing and communications planning

  • Event promotion and execution

  • Marketing analytics and performance tracking

  • Cross-department collaboration with HR Sales Operations and Retail

  • Project management in a fast-paced environment

Skills Developed

  • Copywriting and visual communication

  • Campaign planning and execution

  • Data analysis and reporting

  • Time management and prioritization

  • Professional presentation and collaboration

  • Brand strategy and customer experience thinking

Qualifications

  • Must pass interview and Background checks

  • Strong written and verbal communication skills

  • Familiarity with social media platforms

  • Basic design experience (Canva Adobe or similar tools preferred)

  • Organized detail-oriented and creative

  • Comfortable working both independently and on a team

Preferred

  • Currently enrolled in Marketing Communications Hospitality Business or related field

  • Photography or video editing experience

  • Event or customer service background

  • Experience with email platforms or website tools

  • Interest in hospitality tourism or retail industries

Physical Requirements

  • Ability to walk the property and attend events

  • Occasional lifting of marketing materials or displays

What Youll Gain

  • Real portfolio projects and measurable campaign results

  • Exposure to large-scale hospitality marketing

  • Mentorship from experienced marketing leaders

  • Networking across departments

  • Potential for future employment opportunities

How to Apply
Apply through our career site or send resume to: For accommodation questions and/or concerns: Please contact HR at: EXT 3234 for more information.

Please visit our careers page to see more job opportunities.


Required Experience:

Intern

Back to all jobs at FRANKENMUTH BAVARIAN INN LODGEMarketing Internship FRANKENMUTH BAVARIAN INN LODGE is an EEO Employer - M/F/Disability/Protected Veteran Status Position OverviewThe Marketing Intern will support the Bavarian Inn Incorporations multi-entity marketing team ...
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Key Skills

  • Digital Marketing
  • B2B Sales
  • Marketing
  • Pardot
  • Marketing Automation
  • Customer Segmentation
  • HubSpot
  • Multichannel Marketing
  • Market Research
  • Affiliate Marketing
  • Social Media Management
  • Lead Generation

About Company

Position Overview The Marketing Intern will support the Bavarian Inn Incorporation’s multi-entity marketing team with hands-on experience in hospitality,...

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