Lead Marketo Engineer Lead Marketing Automation Engineer

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Title: Lead Marketo Engineer / Lead Marketing Automation Engineer
Location: New York City NY

Setting: Onsite (4 days onsite role)

Type: Full Time (Permanent)

Years of Experience: 4-9 yrs (w/d Strong financial and banking domain experience)

Job Summary
We are seeking a Lead Marketo Engineer to own the design architecture and execution of enterprisescale marketing automation solutions using Adobe Marketo Engage. This role provides technical leadership across marketing operations ensures platform scalability and governance and acts as the primary Marketo authority for stakeholders across Marketing Sales Operations and IT.

Key Responsibilities

Lead the architecture design and implementation of complex Marketo solutions including multistream nurtures lead scoring models and lifecycle frameworks
Own the endtoend Marketo platform strategy including instance health scalability governance and best practices
Serve as the primary technical lead for Marketo guiding engineers analysts and marketers on platform usage and design decisions
Design and optimize CRM integrations (Salesforce or equivalent) including lead routing sync error handling and data flow optimization
Define and enforce Marketo governance standards-naming conventions folder structures token strategy and operational controls
Oversee data quality segmentation strategy and compliance ensuring accurate targeting and privacy adherence
Drive campaign performance optimization through A/B testing analytics and continuous improvement
Lead thirdparty integrations (REST APIs webinar platforms LinkedIn Adobe Experience Platform Journey Optimizer etc.)
Proactively monitor and troubleshoot platform campaign and integration issues minimizing business impact
Create and maintain technical documentation solution designs and operational runbooks
Partner with senior stakeholders to translate business requirements into scalable Marketo solutions

Required Skills & Experience

6 years of experience in Marketing Automation with 4 years of deep handson Marketo Engage expertise
Proven experience leading enterprisescale Marketo implementations
Strong command of lead lifecycle management scoring routing and nurture strategy
Advanced experience with Salesforce Marketo integrations and sync troubleshooting
Handson knowledge of REST APIs webhooks and custom integrations
Strong analytical mindset with experience in campaign performance reporting and optimization
Ability to lead technical discussions with senior marketing sales and IT stakeholders

Preferred Qualifications

Marketo Certified Expert (MCE) or Marketo Certified Architect (MCA)
Experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO)
Exposure to additional Martech platforms (HubSpot Eloqua Pardot)
Experience in clientfacing consulting or managed services environments
Prior experience mentoring or leading Marketo engineers or marketing operations teams

Education

Bachelors degree in Marketing Computer Science Information Systems or equivalent practical experience

Job Title: Lead Marketo Engineer / Lead Marketing Automation Engineer Location: New York City NY Setting: Onsite (4 days onsite role) Type: Full Time (Permanent) Years of Experience: 4-9 yrs (w/d Strong financial and banking domain experience) Job Summary We are seeking a Lead Marketo Eng...