Associate Director, Brand Marketing (Factor)

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

Location: Hybrid role to the HelloFresh NYC Headquarters

Factor is searching for an Associate Director of Brand Marketing to take the brand to the next level with ground-breaking full-funnel strategies. This person will work to shape brand strategy and brand partnerships organic social & content PR and creative. This role will ensure efforts are aligned across the broader organization and work in partnership with cross-functional teams including Growth and Product Marketing. The ideal candidate has increased awareness and consideration for a consumer brand led successful large-scale brand partnerships and multi-million dollar 360 marketing campaigns and is familiar with growth marketing tactics across online and offline channels. This role reports into the head of Brand Marketing for Factor.

You Will:

Help drive the brand vision and day-to-day decision making for Factor
Develop strategies to strengthen brand metrics by shaping and evaluating creative campaigns and media plans
Oversee the sourcing and implementation of brand partnerships
Guide the development of high-quality creative assets across the consumer journey that are on-brand and align with channel best practices
Help identify new disruptive content avenues working with PR and Organic Social to execute and Brand Analytics to measure the impact
Build strong relationships with Growth Marketing channel leads ( Social Digital Search CRM Direct Mail etc.) and work together on tentpole campaigns throughout the year
Partner with digital and physical product teams on a twelve-month strategy to position and promote new product offerings
Act as key guardian and arbiter of brand to ensure creative campaigns and execution are unique ownable and uphold premium brand equity

You Have:

7 years brand marketing experience primarily with brands in the consumer packaged goods or direct-to-consumer industries
2 years brand partnership experience
Experience leading projects with cross-functional teams
Strong consumer orientation knowledge of customer segmentation insights development and targeting
Full-funnel multi-channel marketing experience
Exceptional communication skills both written and verbal
Fluency in both organic and paid channel strategies
Experience writing creative briefs and providing thoughtful feedback for marketing assets
Proven experience and passion for working across functions and with senior leadership
Balance of creative and analytical thinking
Bachelors degree

Youll get

Competitive salary 401k with company match that vest immediately upon participation and company equity plan based on role
Generous PTO including sabbatical and parental leave of up to 16 weeks
Comprehensive health and wellness benefits with options at $0 monthly effective first day of employment
Tuition reimbursement for continuing education (upon 2 years of service)
Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh Green Chef Everyplate and Factor)
Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC women veterans parents and LGBTQ
Inclusive collaborative and dynamic work environment within a fast-paced mission-driven company that is disrupting the traditional food supply chai

This job description is intended to provide a general overview of the responsibilities. However the Company reserves the right to adjust modify or reassign work tasks and responsibilities as needed to meet changing business needs operational requirements or other factors.

#Factor #JD1008

New York Pay Range

$162000$190000 USD

Required Experience:

Director

Job Description:Location: Hybrid role to the HelloFresh NYC HeadquartersFactor is searching for an Associate Director of Brand Marketing to take the brand to the next level with ground-breaking full-funnel strategies. This person will work to shape brand strategy and brand partnerships organic socia...