Director of Growth Marketing
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Job Location:
Los Angeles, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Director of Growth Marketing
Wilshire Law Firm is a distinguished award-winning legal practice with over 18 years of experience specializing in Personal Injury Employee Rights and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients.
You will work side by side on a team of dynamic collaborative and client-focused professionals who are committed to delivering on our founding core values: Excellence Teamwork and Integrity.
The Opportunity
We are seeking a Paid Media Specialist to execute and optimize high-intent acquisition campaigns across platforms such as Google and Microsoft Ads including Search Performance Max YouTube Display and Bing. This role will focus on driving measurable lead growth and improving CPL and cost-per-case performance in a fast-moving ROI-driven environment.
You will work closely with performance leadership to structure campaigns manage bidding strategies troubleshoot tracking and attribution and continuously test creative targeting and landing page improvements. This is a hands-on role for someone who understands auction dynamics values clean data and can operate with speed and precision.
Accountable for
Qualifications
Compensation
Benefits
Wilshire Law Firm is a distinguished award-winning legal practice with over 18 years of experience specializing in Personal Injury Employee Rights and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients.
You will work side by side on a team of dynamic collaborative and client-focused professionals who are committed to delivering on our founding core values: Excellence Teamwork and Integrity.
The Opportunity
We are seeking a Paid Media Specialist to execute and optimize high-intent acquisition campaigns across platforms such as Google and Microsoft Ads including Search Performance Max YouTube Display and Bing. This role will focus on driving measurable lead growth and improving CPL and cost-per-case performance in a fast-moving ROI-driven environment.
You will work closely with performance leadership to structure campaigns manage bidding strategies troubleshoot tracking and attribution and continuously test creative targeting and landing page improvements. This is a hands-on role for someone who understands auction dynamics values clean data and can operate with speed and precision.
Accountable for
- Build manage andoptimizeGoogle Ads campaigns across Search Performance Max YouTube and Display with a focus on lead volume lead quality CPL and cost-per-case performance.
- Structure campaigns with disciplined account architecture keyword strategy audience layering bidding logic and negative management.
- Execute structured testing roadmaps across ad copy bidding strategies landing pages and targeting to drive measurable efficiency gains.
- Monitor daily pacing budget delivery and performance volatility proactivelyidentifyingand resolving inefficiencies.
- Ensureaccuratetracking and attribution across GA4 GTM call tracking platforms and CRM integrations.
- Troubleshoot lead flow issues pixel discrepancies tagging errors and routing problems in partnership with analytics and intake teams.
- Analyze full-funnel performance fromclick call qualified retainedcase and provide actionable optimization recommendations.
- Collaborate with creative teams to guide messaging offers and asset requests based on performance data and search intent.
- Deliver clearreporting on spend leads CPL projections and down-funnel insightstoleadership.
Qualifications
- 8 years of hands-on Google Ads experience in a lead generation or high-intent acquisition environment.
- Strong command of Search Performance Max YouTube Display and automated bidding strategies (tCPAtROAS value-based bidding).
- Experience managing meaningful monthly budgets with clear ROI accountability.
- Proficiencyin GA4 Google Tag Manager and troubleshooting attribution or tracking discrepancies.
- Experience working in call-based or intake-driven environmentswhere leadquality materiallyimpactsrevenue.
- Ability tooperateindependently in a fast-paced high-ownership environment.
- Experiencewith advanced attributionmodelsa plus.
Compensation
- $165000 - $190000 depending on experience
Benefits
- Paid time off and paid holidays
- Opportunities for growth and advancement
- Team outings and sponsored events
- Employee referral bonus programs
- Firm-paid Medical HMO with affordable upgrades
- Firm-paid Life and AD&D insurance
- Low-cost Dental and Vision plans
- 401k
- FSA (Flexible Spending Account)
- EAP (Employee Assistance Program)
- Pet Insurance
Strive for Excellence. Fight for Justice. Foster Unity.
Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment.
Join Wilshire Law Firm
Los Angeles Irvine San Diego Oakland Sacramento
Los Angeles Irvine San Diego Oakland Sacramento
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
