Manager Channel Expansion & Partnerships, OnStar

Job Description

The Manager OnStar Channel Expansion & Strategic Partnerships will lead the development launch and scaling of new acquisition and engagement channels for OnStar. This role expands OnStars reach into nonGM franchise dealers and builds strategic partnerships across insurance rewards and loyalty ecosystems mobility providers and other highpotential sectors.

The role also extends OnStars presence across the full usedvehicle lifecycle by developing partnerships and channel strategies that shrink the disconnected fleet and drive customer activation reactivation and sustained engagement.

The ideal candidate brings strong business development strategic thinking and program management capabilities with a proven ability to build programs from ideation through execution and scale them across complex ecosystems. This leader will design incentive structures develop partner engagement models and align crossfunctional teams to deliver measurable improvements in awareness acquisition engagement and retention.

Key Responsibilities:

Channel Expansion & Business Development

• Identify evaluate and secure new channel partners including non-GM dealers insurance carriers telecom providers rewards and loyalty platforms mobility networks and other adjacent industries and marketplaces.

• Develop partner acquisition strategies to drive incremental OnStar growth and expand customer reach.

• Serve as the primary interface with external partners to advance discussions ensure alignment and manage long-term- relationships. Develop partner solutions that connect OnStar to customers at all stages of the usedvehicle lifecycle including vehicle acquisition reconditioning service retail and postsale ownership moments.

• Pursue partnerships with marketplaces service providers and fleet remarketers to meaningfully reduce the size of the disconnected fleet and increase activation opportunities.

Program Design & Execution

• Architect partner programs from ideation to launch including economic models incentive structures training plans and ongoing performance management.

• Lead cross functional- workstreams with Product Marketing Sales Finance Analytics Legal Operations and external partner teams to implement programs effectively.

• Define KPIs manage dashboards and continuously optimize programs to drive higher acquisition engagement and retention.

• Lead alignment with data analytics and performance teams to establish a reporting architecture that powers insights and measurable performance results.

Cross-Functional & Executive Alignment

• Influence and collaborate across a highly matrixed organization to align priorities and drive execution.

• Engage confidently at all levelsfrom frontline employees and sales consultants to senior executives within GM and partner organizations.

• Prepare and deliver partner strategies performance updates and business cases to leadership. Partner with analytics data strategy and field teams to understand the geographic dealer and segmentlevel distribution of disconnected vehicles and prioritize highimpact channels accordingly.

Market Understanding & Opportunity Development

• Stay ahead of trends in automotive retail mobility insurance telecom and digital ecosystems to identify emerging opportunities.

• Benchmark partnership models and bring forward new concepts that accelerate OnStars channel expansion roadmap.

• Map the usedvehicle customer journey and benchmark emerging lifecyclebased engagement models to bring forward strategies that capture activation opportunities beyond traditional dealership environments.

• Track trends in vehicle remarketing digital retailing and service ecosystem integrations that can turn historically offline touchpoints into new activation channels.

Qualifications

Required:

• 57 years experience in business development partnerships program management or related roles.

• Proven ability to build and scale new programs or channels from ideation through execution.

• Strong relationship management negotiation and communication skills.

• Ability to collaborate across cross functional- teams and influence without authority.

• Comfortable working with both frontline teams and senior executives.

• Ability to travel up to 25%.

Preferred:

• Experience in automotive mobility insurance telecom or adjacent industries.

• Familiarity with dealer operations incentives and subscription/recurring-revenue models.

• Experience developing channel programs or partnership ecosystems.

What Success Looks Like

• New acquisition channels launched and scaling within the first 1218 months.

• Meaningful increases in OnStar awareness acquisition engagement and retention.

• Well-structured repeatable partner programs with clear KPIs and measurable impact.

• Strong internal and external relationships that accelerate time-to-market and execution excellence.

• Expanded reach into usedvehicle ecosystemsincluding independent service centers digital retailers wholesalers mobility operators and marketplace platforms.

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