Director, Catalog Marketing (PopRock)

We are UMG the Universal Music Group. We are the worlds leading music everything we do we are committed to artistry innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music music publishing merchandising and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters and we produce distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We Lead

We are seeking an experienced Director Catalog Marketing to lead strategy planning and execution for catalog artists and repertoire across the Pop/Rock Interscope ecosystem. This person will serve as a central driver of catalog initiativesdeveloping long-term strategic marketing plans managing release schedules coordinating closely with frontline labels and creating innovative moments that maximize visibility consumption and cultural relevance for catalog artists.

This role requires a deeply strategic and highly organized marketer who understands catalog lifecycle strategy audience development digital culture and long-term artist brand building. The ideal candidate is proactive trend-aware and able to manage large volumes of information deadlines and creative ideation while keeping all cross-functional teams tightly aligned.

How Youll CREATE

Catalog Strategy & Execution

• Develop and execute comprehensive catalog marketing strategies for priority artists and repertoire across the Interscope catalog.

• Build long-term plans that drive sustained consumption discovery and cultural relevance across streaming social and commercial platforms.

• Lead ideation and execution for catalog initiatives tentpoles anniversaries viral moments and long-tail campaigns that strengthen artist brands and deepen fan engagement.

• Ensure catalog releases and activations are positioned for maximum impact across all platforms and partners.

Strategic Ownership & Leadership

• Act as the strategic driver for catalog marketingensuring the entire team is aligned on priorities responsibilities and departmental goals.

• Maintain ongoing communication and hold teams accountable for deadlines. There is no margin for unclear direction missed dates or delays.

• Manage and maintain the LIVE 12-month catalog scheduleanticipating opportunities identifying gaps and planning multiple steps ahead.

• Own the catalog marketing budget ensuring efficient planning forecasting and ROI-driven decision-making across campaigns.

Cross-Functional & Frontline Collaboration

• Work in lockstep with frontline label teams to ensure catalog strategy aligns with frontline initiatives artist brand arcs and long-term career plans.

• Collaborate with A&R Digital Creative Commercial International Revenue and Artist Management to support catalog priorities and artist storytelling.

• Serve as the connective tissue between catalog and frontline teamsensuring all stakeholders understand timelines deliverables and campaign objectives.

• Proactively communicate progress performance insights risks and pivots to leadership and artist teams.

Proactive Ideation Planning & Campaign Development

• Stay deeply on top of catalog key dates historical anniversaries music moments cultural milestones and content opportunities.

• Drive constant ideation for catalog artists developing smart creative innovative ideas to elevate catalog visibility and break into cultural conversation.

• Lead campaign development for catalog tentpoles reissues bundles merch content drops DSP activations or special projects.

• Develop content-forward strategies that amplify artist legacy and attract next-generation fans.

Trendspotting Data Insights & Cultural Intelligence

• Be highly in tune with trendsespecially TikTokand identify opportunities to create accelerate or capitalize on viral moments.

• Monitor audio trends fan behaviors algorithmic spikes and cultural cues to inform rapid-response or long-tail catalog strategy.

• Use consumption data social trends streaming patterns and platform insights to shape campaigns and optimize performance.

Bring Your VIBE

• 6 years experience in Catalog Marketing Product Management or Music Marketing at a label distributor or management company

• Strong understanding of catalog lifecycle marketing DSP editorial strategy streaming behaviors and long-term audience development

• Demonstrated ability to plan and drive marketing strategy execute complex projects and manage multiple stakeholders

• Creative thinker with a track record of developing innovative and culturally relevant ideas for catalog or frontline artists

• Highly skilled in communicationmust be clear proactive and assertive across teams and partners

• Deep familiarity with DSP and social platform trends (Spotify Apple YouTube TikTok SoundCloud etc.)

• Strong presentation writing and cross-functional coordination skills

• Proficient with Word Excel PowerPoint and tools like SoundScan Mediabase Chartmetric or similar

• Bachelors Degree

Perks Playlist:

Join an entrepreneurial global organization where authenticity boldness creativity connection drive and insight arent just valuestheyre how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical dental and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes spa treatments meal services travel and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

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Salary Range:

The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.