Marketing Data Analyst

TRUWERK is searching for a Marketing Data Analyst in Denver CO to support the full TRUEWERK Team with primary focus on Marketing by owning measurement across brand performance media and organic channels. This role is responsible for accurate scalable tracking of key outcomes ranging from engagement and ROAS to brand lift incrementality and new customer acquisition.

In this role youll serve as a steward of data quality and a driver of insights that improve the efficacy and impact of marketing initiatives. This individual helps maintain reliable reporting systems while translating data into actionable learnings that inform decision-making across the business.

Our ideal candidate brings exceptional attention to detail and a strong commitment to data accuracy with a proven track record of managing complex datasets and maintaining disciplined data hygiene practices. You have a strong understanding of advanced analytics and marketing measurement methodologies and you love connecting analytical and statistical insights to real business and advertising outcomes. Most importantly youre able to communicate complex information simply clearly and accuratelyensuring stakeholders can confidently act on the insights you deliver.

• Core Areas of Responsibility

  • Data collection hygiene and maintenance
  • Performance tracking and trend analysis
  • Reporting development and management
  • Budget and spend tracking
  • Forecasting and scenario modeling

ROLE & RESPONSIBILITIES

Data & Reporting Management

• Own the day-to-day maintenance QA and continuous improvement of dashboards and reporting systems supporting direct response and brand measurement initiatives
• Ensure accuracy consistency and integrity of marketing data across platforms and reporting environments
• Partner with data engineering and publisher platform teams to develop test deploy and troubleshoot site and ad instrumentation reporting and forecasting tools like API connections and site pixels.
• Evaluate recommend and implement tracking methodologies and measurement technologies to support performance analysis

Performance Measurement & Analysis

• Track and analyze campaign performance across brand performance media and organic channels.
• Monitor performance trends across channels audiences and platforms and flag opportunities and risks.
• Identify and resolve attribution and tracking issues and keep apprised of the current state of audience and platform measurement.
• Operate as the subject matter expert on evolving attribution methodologies best practices and environmental factors.
• Measure offline media performance using appropriate tracking tools and third-party partners. (brand studies etc).
• Propose configure and support the execution of incrementality and lift testing including measurement and results analysis across digital and offline channels.
• Build ad hoc forecasting and  models to support media performance evaluation and forecasting.

Business Support & Cross-Functional Collaboration

• Support paid and organic social shopping and off-platform measurement initiatives
• Conduct ad hoc analyses to inform strategic decisions across Marketing and the broader TRUEWERK Team
• Serve as a thought partner to stakeholders clearly communicating findings and implications to support data-informed decision-making

Qualifications :

Must-have

• 5 years of experience as a dedicated marketing or media analyst ideally within a digital direct-response media agency environment
• Advanced experience with PowerBI Tableau or a comparable BI/data visualization platform
• Advanced SQL proficiency and expert-level Excel or Google Sheets skills with demonstrated ability to independently extract structure and analyze large datasets
• Practical hands-on experience implementing marketing measurement technologies including API calls site pixels GA4 Google Ads (Search/Shopping) Meta and ideally Shopify
• Experience measuring offline media using tracking tools and third-party partners
• Strong understanding of how brand media measurement differs from digital and direct response measurement
• Experience building analytical solutions for media performance evaluation

Preferred

• Experience designing and measuring the impact of channel incrementality tests
• Demonstrated experience using AI agents to generate stable reliable accurate improvements in both report automation and insights gathering
• Familiarity with advanced measurement tools such as Looker and Triple Whale
• Experience working with media mix modeling outputs (as a user and interpreter not necessarily as a model builder)
• Experience working with data warehouse environments and marketing data integrations

Additional Information :

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to: 

• Employer-paid medical coverage
• Employer-paid dental coverage
• Optional vision coverage
• Employer-paid life and AD&D insurance
• Employer-paid short-term & long-term disability coverage
• Affordable coverage for dependents and domestic partners
• Additional out-of-pocket insurance options
• HSA account with employer contribution
• 401K with company match
• Monthly hybrid-work stipend
• Professional development reimbursement program
• Annual performance bonus
• Unlimited PTO policy
• 11 company holidays
• Employee Assistance Program for mental health support
• Free workwear for you and discounts for friends and family!

Salary Range: $80000 $90000 base salary bonus

Applications for this role are expected to be accepted through February 27 2026

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs job requirements and individual qualifications without regard to race color age religion family or parental status pregnancy sex gender identity sexual orientation national origin disability genetic information or any other protected characteristic as outlined by federal state and local laws.

Remote Work :

No

Employment Type :

Full-time