Performance Marketing Associate

This role is based in our New York City office 

As the Performance Marketing Associate you will work across multiple channels utilizing email marketing social media and AI tools to enhance engagement drive conversions and increase brand awareness.

This position is ideal for someone passionate about digital marketing and eager to gain hands-on experience in lead generation impression-based campaigns and data-driven strategies. 

Areas of Responsibility

Campaign Strategy & Management

• Support and execute digital demand generation strategies aligned with business goals and revenue targets. 
• Plan execute and optimize lead generation and impression-based campaigns using email marketing social media and AI tools. 
• Maintain and manage campaign calendars to ensure timely execution and coordination across all marketing channels. 
• Oversee all aspects of campaign management including email creation subject line development and testing list segmentation and email deployment. 

Digital Marketing Execution

• Develop and execute email marketing campaigns including copywriting audience segmentation A/B testing and performance analysis. 
• Drive qualified lead generation and brand awareness through strategic digital marketing initiatives and conversion optimization. 
• Monitor campaign performance and optimize strategies based on data analytics
• Execute and manage digital marketing campaigns across platforms such as Google Ads LinkedIn and X (Twitter). 
• Monitor campaign performance and adjust strategies based on data-driven insights. 

Analytics & Optimization

• Track and analyze campaign performance to identify areas for improvement and optimize results. 
• Conduct A/B testing to refine campaign elements including ad copy creative assets landing pages and Call to Actions. 
• Stay informed on AI advancements and digital marketing trends to continuously enhance campaign effectiveness. 

Cross-Functional Collaboration

• Collaborate with the Performance Marketing Director/Manager to ensure campaign messaging aligns with product positioning and value propositions. 
• Work closely with the content and creative teams to develop engaging assets that drive conversions. 
• Actively participate in team meetings to share insights and align on goals.  

AI & Automation Integration

• Leverage AI tools to create email content and enhance engagement and conversion.  
• Use AI-powered content optimization to analyze past campaign performance and enhance subject lines body content and visuals. 

Analytics & Performance Optimization

• Analyze campaign trends and data to refine demand generation programs. 
• Maintain detailed tracking reports for all campaigns to ensure transparency and accountability.
• Use project management tools to document campaign efforts hours program specifics and completion status. 

Qualifications :

• BS/BA in digital marketing or a relevant field
• 1-2 Years Marketing experience a plus 
• Excellent copywriting creative writing and communication skills
• Highly organized strong attention to detail with the ability to work in a deadline-oriented environment
• Ability to work independently coordinate multiple priorities and meet multiple deadlines and high volume with a proactive approach

Knowledge & Skills

• Email & social marketing lead generation tracking and analysis
• Acute attention to detail deadline-oriented
• Strong understanding of marketing fundamentals such as segmentation A/B testing data analysis web analysis and marketing automation
• HTML knowledge a plus
• Proactive detail-oriented and eager to stay updated on the latest digital marketing trends and technologies. 
• Familiarity with digital marketing platforms such as Google Ads LinkedIn Facebook and email marketing tools like Eloqua. 
• Strong proficiency with MS Office products (Word Excel PowerPoint Teams)
• Knowledge of Eloqua (similar CRM helpful) and knowledge/use of IIRIS

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

The salary range for this role is $55000- $57000 based on experience. 

This posting will automatically expire on 03/6/2026

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work :

No

Employment Type :

Full-time