Senior Director, Marketing B2B

1. Drive B2B Marketing Strategy in Support of Growth

• Own the B2B marketing strategy and roadmap to deliver revenue connected outcomes: stronger awareness elevated perception and increased demand among advertisers agencies and platform partners.
• Define differentiated positioning and value propositions that improve marketplace competitiveness and pitch win rates.
• Translate complex data product capabilities and audience insights into simple compelling commercial narratives that drive advantage for Sales.

2. Deliver High Impact Go-to-Market Programs

• Lead GTM strategy for new product offerings audience packages tentpole programs and category initiatives ensuring each drives measurable pipeline and revenue impact.
• Work in conjunction with the Sales Development Client Success and Partnerships to create a feedback loop from sellers and Network content partners so that we increase content acquisition opportunities deal velocity meeting conversion and partner engagement (decks proof points case studies narratives).
• Maximize commercial impact at industry moments (upfronts agency roadshows advertiser presentations) measured by new opportunities and increased partner commitments.

3. Strengthen Cross Functional Alignment and Efficiency

• Partner closely with Media Solutions YouTube and FAST & AVOD teams to ensure unified positioning frictionless collaboration and consistent commercial storytelling aligned to business priorities. 
• Work with MarCom to ensure alignment with corporate investor and brand levellevel messaging ensuring a coherent story across all external touchpoints.
• Build shared processes tools and calendars that increase execution efficiency and eliminate fragmentation across Sales Marketing Corporate and Audience Engagement.

4. Build Industry Leadership and Market Influence

• Deliver a thought leadership and content strategy that elevates WildBrains authority with advertisers and trade media growing inbound interest and strengthening category leadership.
• Produce white papers POVs and insight led storytelling that shape industry conversation and reinforce WildBrains distinctive market value.
• Partner with PR & Comms to secure strategic speaking opportunities and visibility that enhance brand reputation and advertiser trust.

5. Measure What Matters & Demonstrate Impact

• Define success metrics that clearly link marketing activity to commercial outcomes (awareness lift funnel progression opportunity creation pitch effectiveness).
• Use data and insights to refine messaging prioritization and Go To Market strategy.
• Report learnings and recommendations to senior leadership with transparency and actionability.

Leadership Expectations

• Serve as a senior leader and trusted strategic partner to the EVP Audience Engagement shaping the functions future and accelerating the organisations ability to execute at scale. 
• Influence effectively across teams without direct authority bringing clarity structure and momentum to complex cross functional initiatives.
• Build a culture of accountability collaboration and outcome oriented execution across Sales Media Solutions Marketing and Corporate functions.

Qualifications :

• Proven experience delivering B2B marketing strategies that directly support revenue growth within digital media advertising entertainment platforms or technology sectors. 
• Strong understanding of the advertising ecosystem including agencies brands and digital platforms.
• Exceptional strategic thinking and executive level storytelling skills.
• Demonstrated success influencing stakeholders and driving results in matrixed organisations.
• Comfortable operating at both strategic and hands-on levels.

Additional Information :

What We Offer 

Working at WildBrain is more than a job its the opportunity to join forces with extraordinary insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits and we invest in our people and their future.  

Our Commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us a culture of belonging is one where we celebrate and welcome the diversity of all employees stakeholders and external partners and strive to create an environment where every individual feels valued respected and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what weve listed here we encourage you to please still consider applying. We strongly believe that diverse experience transferable skills and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360 franchise management we are experts in content creation audience engagement and global licensing cultivating and growing love for our own and partner brands around the world. With approximately 14000 half-hours of kids and family content in our libraryone of the worlds most extensivewe are home to such treasured franchises as Peanuts Teletubbies Strawberry Shortcake Yo Gabba Gabba! Inspector Gadget and Degrassi. WildBrains mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy Show;Snoopy in Space;Camp Snoopy; Strawberry Shortcake: Berry in the Big City;Sonic Prime;Chip and Potato;Teletubbies Lets Go!and many more. Enjoyed in more than 150 countries on over 500 platforms our content is everywhere kids and families view entertainment including YouTube where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canadas most loved family entertainment channels. WildBrain CPLG our leading consumer-products and location-based entertainment agency represents our owned and partner properties in every major territory worldwide. 

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD).Visit us at . 

Remote Work :

No

Employment Type :

Full-time