Retail Marketing & Sales Manager Commercial Properties
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Job Location:
Stellenbosch - South Africa
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
Exciting opportunity for a retail marketing and sales manager with experience in the commercial property market. Opportunity based in Stellenbosch with a leading company. Unlike traditional marketing roles this role focuses on brand awareness. The successful candidate is expected to monetize the portfolios common areas and digital assets to generate Non-GLA (Non-Gross Lettable Area) revenue.
Non-GLA Revenue Generation (Commercial Mandate)
Schedule:This isnot a strictly 9-5 desk job. Candidates must be willing to work weekends and public holidays when major retail events take place
Mobility: Travel between retail properties within the portfolio is required
Environment: A mix of corporate office on-site retail management and outdoor event supervision
- Target: Achieve a revenue target through alternative revenue streams.
- Exhibitions & Court Hire: Sell floor space incommon areasto external exhibitors vehicle displays and pop-up kiosks.
- Media Sales: Monetize static and digital advertising assets (posters lift branding digital screens parking booms).
- Sponsorships: Secure paid sponsorships forcenterevents and activations.
- Vending & Promotions: Manage vending machine contracts and promotional leafleting permits.
- Leasing deals which dont occupying traditional GLA:Good examples include items such as using unused parking bays as storage for tenants;cellphonemast revenue; WIFI providers etc.
- Conceptualize and execute an annual calendar of high-quality events designed to increase footfall and dwell time.
- Manage end-to-endlogisticsfor seasonal campaigns (e.g. Easter Christmas Black Friday) and community events.
- Coordinate with operations and security teams to ensure safe event delivery including risk assessments and vendor management.
- Website: Take full ownership ofthe retail websites ensuringaccuratetenant directories and adherence to SEO best practices.
- Social media: Manage all channels (Facebook Instagram LinkedIn TikTok) developing content calendars that promote tenants andcenternews.
- Community: Manage engagement by responding to queries and reviews tomaintainbrand reputation.
- Build strong relationships with store managers and tenants.
- Collect tenant turnover data to measure the ROI of marketing events
- Relevant degree / Diploma in Marketing / Public Relations
- Post Grad in Property Management / Digital Marketing
- Minimum 2 years of direct sales experience such as selling media space sponsorships exhibition stands or event partnerships
- A proven track record of meeting or exceeding financial targets
- Experience writing commercial proposals and sponsorship pitch decks
- 35 years in a retail environment (Shopping Centre Marketing or Retail Operations)
- Understanding of Tenant Mix and how marketing events impact tenant turnover
- Experience managing Pop-up retail or temporary lettings is highlyadvantageous
- Financial Literacy: Ability to calculate ROI manage a P&L for events and forecast Non-GLA revenue
- Digital Proficiency: Advanced knowledge of Meta Business Suite (Ads Manager) Google Analytics and CMS platforms (WordPress)
- Contract Management: Basic understanding of SLAs and lease addendums for temporary exhibitors
- Copywriting:Ability to write compelling sales copy for sponsorship decks and engaging captions for social media
Schedule:This isnot a strictly 9-5 desk job. Candidates must be willing to work weekends and public holidays when major retail events take place
Mobility: Travel between retail properties within the portfolio is required
Environment: A mix of corporate office on-site retail management and outdoor event supervision
Required Experience:
Manager
Key Skills
- Customer Service
- Agriculture
- Atl
- Bank Operations
- Body Care
