Key Client Influencer & Content Lead

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

We are seeking aKey Client Influencer & Content Leadto lead influencer and content strategy client relationship management and campaign delivery for amajor FMCG brandacross Malaysia and Singapore.

This senior hybrid role combinesstrategic creativitycommercial leadership andteam management. You will be theprimary point of contactfor the client responsible fordriving revenue growth ensuring client satisfaction leading strategic planning and overseeing flawless execution.

You will manage a dedicated delivery team and collaborate closely with theMarket Managing DirectorCampaign Management LeadStrategy LeadCreative StrategistMedia Planning & Buying TeamPaid Social Team andPartnerships Team.

3 Best Things About the Job

1. Lead influencer and content strategy for one of the worlds most recognisable FMCG brands across two dynamic Southeast Asian markets.
2. Combine creativity with data-driven decision-making to deliver impactful culturally relevant campaigns.
3. Collaborate with top-tier creative media paid social influencer marketing strategy and partnerships professionals with access to WPPs global tools and resources.

Key Responsibilities

Client Leadership & Commercial Growth

• Act as theprimary point of contactfor the FMCG client building trusted senior-level relationships.
• Own the performanceof the account delivering against revenue targets identifying upsell opportunities and securing renewals.
• Partner with the Managing Director to manage budgets forecast revenue and ensure profitability.
• Lead annual and quarterly business planning with the client setting clear objectives and KPIs.
• Ensure client satisfaction through proactive communication and delivery excellence.
• Take brief and collaborate with the team to deliver best proposal and strategy

Strategic Planning & Creative Direction

• Lead influencer and content strategies in collaboration with the Strategy Lead and Creative Strategist.
• Translate FMCG brand objectives into actionable influencer/content plans for Malaysia and Singapore.
• Identify the right KOL (Key Opinion Leader) mix per platform to achieve campaign goals.
• Oversee influencer selection briefing and creative concept development.
• Stay ahead of market trends platform innovations and emerging influencer communities.

Integrated Campaign Delivery

• Partner with the Campaign Management Lead Media Team and Paid Social Team to ensure campaigns are deliveredon time on budget and to quality standards.
• Align influencer and content strategies with paid media and social amplification plans.
• Monitor KPIs track performance and provide optimisation recommendations.
• Maintain consistent quality control and standardisation across all influencer content.

Team Management & Development

• Lead mentor and inspire a dedicated delivery team.
• Foster a collaborative high-performance culture.
• Oversee workload allocation ensuring resources are optimised for delivery excellence.

Best Practice & Innovation

• Identify and implement new tools methodologies and innovations in influencer marketing.
• Develop case studies and success stories to showcase the value of WPP Media Influences work.
• Champion new planning frameworks and approaches that give the FMCG client a competitive edge.

Collaboration Network

You will work closely with:

• Campaign Management Lead Operational excellence & timelines
• Strategy Lead Insights measurement long-term positioning
• Creative Strategist Creative concepting & storytelling alignment
• Media Planning & Buying Team Integration with broader media strategy
• Paid Social Team Amplification & targeted reach
• Partnerships Team Influencer sourcing negotiations activations

Skills and Experience

KPIs & Success Measures

• Revenue:Achieves or exceeds quarterly and annual revenue targets.
• Client Satisfaction:High NPS / feedback scores; contract renewals secured.
• Campaign Performance:Meets or exceeds agreed KPIs (reach engagement conversions).
• Team Performance:High retention strong engagement and skill growth.
• Strategic Impact:Recognised by client as a key strategic partner.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

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