Marketing Lead

Kuala Lumpur - Malaysia

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Department:

Legal

Job Summary

About I Will Solicitors Ltd:

I Will Solicitors Ltd (iWill) is a subsidiary of Wahed. It specialises in the field of private client work (Wills inheritance tax planning probate trusts Court of Protection and related work). iWill is regulated by the Solicitors Regulation Authority and are dedicated to providing specialist quality advice to our clients. We specialise in helping our clients with the drafting of Shariah-compliant Islamic Wills in the UK.

About I Waqf Ltd:

I Waqf Ltd (iWaqf) is a also a subsidiary of Wahed. It specialises in creating and advising on the establishment of Waqf (permanent charitable endowments). Through its online digital platform () iWaqf is leading the way in the re-establishment of this crucial way of giving.

Job Brief:

We are looking for a proactive data-obsessed Marketing Lead to own the growth function for IWill iWaqf and Wahed Wills (which is Waheds online Islamic Wills offering). This isnt a traditional marketing role you will be accountable for building the customer funnel end-to-end identifying key segments defining acquisition channels testing value propositions and scaling awareness and adoption of Islamic Wills Waqf tax planning and related person must think experimentally obsess over metrics and be ruthless about prioritisation especially in a complex culturally sensitive category like wills.

Job Description:

Strategic Growth

Define and drive the growth strategy for iWill iWaqf and Wahed Wills: acquisition activation retention referral and revenue.
Translate business objectives into measurable growth goals and channel-level KPIs.
Build customer personas and segment audiences to tailor messaging and offers.

Acquisition & Activation

Lead customer acquisition through digital channels (SEO content social email website).
Generate and optimise landing pages funnels onboarding flows and conversion paths.
Run high-velocity experimentation A/B tests copy variations offers scripts and UX patterns.
Build on our digital footprint - overhaul our existing websites by creating new brand guidelines to bring them in line with Waheds brand identity and an agreed future growth strategy.
Use innovative digital acquisition strategies such as online calculators forms and onboarding options.

Retention & Lifecycle

Establish frameworks to nurture users post-signup (emails reminders value education).Reduce churn and increase completion rates of Wills through behaviour triggers and support touchpoints.
Work with functions to streamline the journey from lead sign-up Will completed.

Data & Analytics

Build dashboards run cohort analyses and use quantitative insights to fuel decision-making.
Identify bottlenecks and opportunities with a strong analytical lens.
Use analytics tools to inform growth prioritisation and validate hypotheses.

Job Specification:

Experience

4 years in growth performance marketing product-led growth or similar roles with measurable impact.
Proven ability to plan and execute multi-channel acquisition campaigns.
Experience with data tools funnel analytics CRO and experimentation frameworks.

Skills

Exceptional analytical skillsExecution Focus
Strong communication skills with an ability to craft compelling propositions across audiences.

Nice-to-Haves

Experience in financial services legal/estate tech or consumer services.
Familiarity with Islamic inheritance principles and cultural considerations.
Knowledge of CRM analytics platforms (Google Analytics Mixpanel) A/B testing tools.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

About I Will Solicitors Ltd:I Will Solicitors Ltd (iWill) is a subsidiary of Wahed. It specialises in the field of private client work (Wills inheritance tax planning probate trusts Court of Protection and related work). iWill is regulated by the Solicitors Regulation Authority and are dedicated to ...