Manager, Influencer Marketing

You will be a key leader within the Influencer Marketing team and programs that are business critical for HelloFresh Group driving our influencer and content strategy across North America. This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh Factor Green Chef and EveryPlate - with a heavy focus (80%) on Factor.

Our ideal candidate will be a thought leader and marketing/partnership expert and will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group.

Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations analyzing influencer performance and driving efficient optimizations to achieve our ambitious customer acquisition goals for Factor - owning and scaling learnings from Factor to and from other brands in our portfolio.

You will....

• Drive efficient customer acquisition working with our high volume influencer marketing channels.
• Directly manage multiple complex partnerships with influencers and agencies across several influencer segments and help define strategic direction.
• Create campaign analyses using KPIs and test variables including Sales CR CAC etc. across multiple campaigns
• Develop and implement a data driven measurable portfolio growth acquisition strategy for managed channels across brands to hit business KPIs.
• Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking analysis and executive reports.
• Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners.
• Architect and implement sound processes budget pacing & stewardship aggressive negotiations & innovative deal structures that set brands up for rapid and sustainable growth.
• Develop meaningful creator relationships that engage audiences with our services and brands
• Put customer front and center and optimize channel UX in partnership with site/product team
• Proactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs
• Partner closely with Data Science and Marketing Analytics to develop implement and continuously validate robust measurement / attribution approaches.
• Proactively evaluate and identify opportunities for incremental growth. Act with curiosity and creativity.
• Innovate and lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performance and drive incremental growth.
• Explore new approaches products services and expansion opportunities that drive business strategy.
• Manage relationship(s) with external agencies as well as direct partners
• Evaluate negotiate onboard and proactively manage new / existing partners as needed
• Work cross functionally with relevant internal stakeholders on business cases contracts fee / commission oversight & negotiations RFP management invoicing / auditing
• Partner with Brand Strategy Creative and our Social teams to develop influencer led content

You are

• A fearless relationship manager earning trust with internal and external partners to nurture collaboration and buildwin-win partnerships.
• A marketing expert with test and learn experience and strong ability to document and share best practices.
• Innovative resourceful & solution oriented - proactively seeking input from peers and leaders in complex problem solving.
• Data driven. Advising and using data to explain performance and recommend optimizations or strategic changes.
• Continuously aligning team priorities to company and team objectives setting expectations for success and allocating resources effectively.
• An efficient project manager with strong written and oral communication skills.
• Egoless creating an inclusive environment that encourages ideas and promotes cross team collaboration.

You have

• 5-7 years of relevant professional experience with concrete consistent results
• Experience in performance marketing or partnerships with past experiences in US influencer marketing; In-depth knowledge of Meta TikTok YouTube Snapchat Pinterest Twitch influencer marketing strategies is a plus
• At least 2 years of influencer and/or agency management with experience leading & influencing others
• Experience managing Partnership Ads (whitelisting dark-posting) and negotiating paid usage rights with talent and agency partners directly
• Background in eCommerce and/or subscription business models is a plus
• Background in fitness or health and wellness category a plus
• Strong business writing skills
• Substantial experience working with performance marketing metrics (revenue share CAC incremental or marginal CAC LTV ROI).
• A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers
• Fluency in Microsoft Excel / Office advanced Excel experience reporting automation experience is a plus
• High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required

Youll get

• Competitive hourly rate 401K company match that vests immediately upon participation & team bonus opportunities
• Generous PTO and flexible attendance policy
• Comprehensive health and wellness benefits with options at $0 monthly effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh Green Chef Everyplate and Factor)
• Access to Employee Resource Groups that are open to all employees including those pertaining to BIPOC women veterans parents and LGBTQ
• Inclusive collaborative and dynamic work environment within a fast-paced mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However the Company reserves the right to adjust modify or reassign work tasks and responsibilities as needed to meet changing business needs operational requirements or other factors.