Director Branding, Marketing & Communications

We at Leggett & Platt Inc. are searching for a Director Branding Marketing & Communications within our Marketing team to help support our Automotive business. Did you know we are the worlds leading designer and manufacturer of seating support and comfort systems for transportation manufacturers as well as tier one and two suppliers within the automotive industry Thats right! Our automotive products fall into four primary groups: Seating and Lumbar support Motors Actuators and Massage Systems. If you join our team your work will ensure people across the world have a little more comfort in their lives.

As Director Branding Marketing & Communications you will be responsible for shaping protecting and advancing LPAs global reputation via clear consistent and compelling communications. This role leads the strategy and execution of external media relations internal communications executive messaging & proactive issues management (identify/assess/manage situations that could negatively impact LPAs reputation operations or stakeholder trust before they become a crisis).

As Director Branding Marketing & Communications you will:

• GLOBALLY INTEGRATED EXTERNAL & INTERNAL COMMUNICATIONS STRATEGY: Support VP in establishing clear messaging frameworks aligned with LPA growth strategy differentiated brand positioning & business priorities; Ensure message & brand consistency across regions while empowering appropriate tailoring for impactful local market application.
• EXECUTIVE & LEADERSHIP COMMUNICATIONS: Serve as a strategic communications advisor to senior leaders; lead development of executive messaging speeches talking points/message maps presentations etc.
  Support leadership visibility thought leadership & credibility with internal & external stakeholders.
• EXTERNAL COMMUNICATIONS & MEDIA RELATIONS: Oversee proactive/reactive media relations strategies; Manage external agencies & media partners; ensure accurate timely & aligned responses to media inquiries & external stakeholders
• INTERNAL COMMUNICATIONS & EMPLOYEE ENGAGEMENT: Lead communications that inform inspire engage & align employees globally.
• Translate strategy performance & change initiatives into clear compelling employee communications; ensure consideration of varied communication needs among salaried & hourly employees.
• CRISIS COMMUNICATIONS & ISSUES MANAGEMENT: Lead crisis communication planning preparedness & response.
• Partner with Legal HR Leadership & others to manage sensitive issues; Act as communications lead during high-risk / reputational situations.

In this role you will:

• Bachelors degree in communications Journalism Public Relations Marketing or related field required
• Certification through Public Relations Society of America (PRSA) or International Assoc. of Business Communicators (IABC) preferred but not required

• Minimum 10 years of progressive experience in corporate communications public relations or related communications roles

• Minimum 10 years in a leadership role with responsibility for global or multi-region communications
• Demonstrated experience in both external & internal communications
• Experience supporting executives & senior leadership teams
• Experience in B2B automotive manufacturing industrial or tech/software companies that are publicly traded & operate in a globally complex matrixed organization

• Proven experience in issues management/crisis comms
• Deep knowledge of communications best practices
• Working knowledge of media relations / reputation management / crisis communication
• Knowledge of AP Style & corporate editorial standards
• Understanding of brand governance & messaging frameworks
• Familiarity with legal regulatory & compliance considerations related to communications

What to Do Next

Now that youve had a chance to learn more about us what are you waiting for! Apply today and allow us the opportunity to learn more about you and the value you can bring to our team. Once you apply be sure to create a profile and sign up for job alerts so you can be the first to know when new opportunities become available.

Our Values

Our values speak to our shared beliefs and describe how we approach working together.

• Put People First reflects our commitment to safety and care of each other learning and development and creating an environment of mutual respect empathy and belonging.
• Do the Right Thing focuses us on acting with honesty and integrity delivering the results the right way taking pride in our work and speaking the truth good or bad.
• Do Great WorkTogether occurs when we engage without hierarchy collaborate as a team embrace challenges and work for the good of all of us.
• Take Ownership and Raise the Bar demonstrates our responsibility to add value and make a difference challenge the status quo and biases to make things better foster innovative and creative solutions to drive impact and explore new perspectives and embrace change.

Our Commitment to You

Were actively taking steps to make sure our culture processes and practices promote equal opportunity for all. Join us!

We welcome and encourage all applicants to apply. Wed love the opportunity to consider you.

Equal Employment Opportunity/Veterans/Disability Employer

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