Salesforce Marketing Automation Senior Specialist

Savannah, GA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Salesforce Marketing Automation Senior Specialistin GAC Savannah

Unique Skills:

At Gulfstream our people are at the heart of everything we do. We believe in inspiring and empowering every individual to reach their fullest potential. From workforce development and meaningful connections to a culture of trust respect and integrity we invest in our employees so they can do their best work and achieve success together. Creating and delivering the worlds finest aviation experience starts with our people and when our people thrive so does our mission.

Proficiency in HTML/CSS.

AMPscript JavaScript or APIs for advanced personalization.

Data segmentation SQL queries and campaign analytics.

Salesforce CRM and Marketing Cloud.

Marketing attribution and campaign ROI analysis.

Marketing automation.

Education and Experience Requirements

Bachelors Degree in Marketing Communications or related field or equivalent combination of education and experience sufficient to successfully perform the essential functions of the job. 5 years experience in marketing or sales operations or a related role interfacing with CRM technologies to include 2 years of hands-on experience with Salesforce Marketing Cloud Pardot or similar platforms.

Position Purpose:

This role is responsible for designing executing and optimizing automated marketing campaigns using Salesforce Marketing Cloud and end to end journey execution across all CRM integrated platforms. Working closely with strategic partners this role will ensure successful execution and delivery of highly tailored experiences. The ideal candidate will have a strong understanding of customer journey mapping segmentation email marketing best practices Salesforce CRM and data-driven campaign strategies.

Job Description

Principle Duties and Responsibilities:

Essential Functions:

Implement automated marking campaigns across email SMS and other digital channels using Salesforce Marketing Cloud .

Collaborate with cross-functional teams to develop and execute multi-channel campaigns that drive engagement .

Build and manage audience segmentation to ensure personalized and targeted communications .

Maintain reporting and analytics tools for understanding campaign performance .

Maintain data hygiene and ensure compliance with data privacy regulations (e.g. GDPR CAN-SPAM) .

Configure A/B testing strategies to optimize subject lines content send times and CTAs .

Support targeted nurturing and scoring initiatives in alignment with sales and customer lifecycle goals .

Lead troubleshooting technical issues related to email rendering deliverability and integrations .

Develop Marketing CRM related business requirements and support implementation of strategic initiatives .

Interface with Digital Marketing to support premier end-to-end customer experience .

Additional Functions:

First point of contact for business support and training .

Maintains a continuous and open line of communications with all users .

Supports privacy and governance processes to ensure outstanding compliance .

Perform other duties as assigned.

Other Requirements:

Salesforce CRM Specialist Certification or Salesforce Marketing Cloud Email Specialist highly desired.

Proficiency in HTML/CSS for email development and dynamic content.

Familiarity with AMPscript JavaScript or APIs for advanced personalization.

Experience with data segmentation SQL queries and campaign analytics.

Experience integrating Salesforce CRM with Marketing Cloud.

Knowledge of marketing attribution models and campaign ROI analysis.

Strong understanding of marketing automation best practices and customer journey design.

Highly organized collaborative and excellent attention to detail.

Strong verbal/written communication skills including an ability to effectively and independently engage with technical partners consultants and stakeholders.

Comfort working in a fast-paced agile environment.

Able to think critically and exercise independent judgment and discretion.

Excellent research and analytical skills.

This job requires one to be able to read write speak and understand the English language.

Additional Information

Requisition Number: 231010

Category: Marketing

Percentage of Travel: Up to 25%

Shift: First

Employment Type: Full-time

Posting End Date: 03/04/2026

Equal Opportunity Employer / Individuals with Disabilities / Protected Veterans

Gulfstream does not provide work visa sponsorship for this position unless the applicant is a currently sponsored Gulfstream employee.

Legal Information Site Utilities Contacts Sitemap
Copyright 2025 Gulfstream Aerospace Corporation. All Rights Reserved. A General Dynamics Company.

Gulfstream Aerospace Corporation a wholly-owned subsidiary of General Dynamics (NYSE: GD) designs develops manufactures markets services and supports the worlds most technologically-advanced business jet aircraft

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Required Experience:

Senior IC

Salesforce Marketing Automation Senior Specialistin GAC SavannahUnique Skills:At Gulfstream our people are at the heart of everything we do. We believe in inspiring and empowering every individual to reach their fullest potential. From workforce development and meaningful connections to a culture of...