Data & Analytics Senior Analyst BI, GOC

Bogotá - Colombia

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

ABOUT THE ROLE:

The Senior Associate partners closely with cross-functioning Analytics Planning and Investment teams to support data operations and performance optimizations. You should have a growing understanding of tools within the media analytics and research space as well as experience in data collection quality and governance to facilitate reporting and modeling.

YOUR IMPACT:

Own the integration and organization of media data across platforms / Partners (e.g. Paid Social Display Video Search Programmatic)

Conduct thorough data cleaning transformation and QA to ensure consistency and reliability

Partner with cross-functioning Data Operations teams to validate data pipelines troubleshoot issues and maintain data alignment

Maintain documentation of data sources logic and processes for transparency and auditability

Proactively identify data discrepancies recommend solutions and escalate as needed

Assist in maintenance and optimizations of recurring performance dashboards and KPI tracking (e.g. ROI purchase intent site analytics).

Stay informed on evolving media platforms and data specs to inform best practices

YOUR QUALIFICATIONS:

Bachelors degree in a quantitative field (Statistics Economics Math Business or Sciences preferred) with 2 years experience in data analytics or BI.

Experience with data operations preferred but not required.

Strong analytical and problem-solving skills with a proven ability to communicate across written verbal and presentation formats.

Proven ability to manage competing priorities adapt to change and operate independently in a fast-paced environment.

Collaborative mindset with experience working across cross-functional teams.

Hands-on experience with key platforms preferred:

Preferred: Power BI DOMO Tableau Google Analytics SQL

Ad Tech: Flashtalking/Innovid GCM Trade Desk Amazon DSP

Coding: R Python SQL (preferred)

Media Buying: Prisma (preferred)

Research Tools: Kantar Cint Upwave Circana 1P lift studies

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include access to internal learning platforms certifications and training sessionslife insurance wellness programs significant paid time off preferential partner discounts employee mental health awareness day and and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

For Colombia:

This position is in a remote or hybrid work modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

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While we appreciate all applications received only those candidates selected for an interview will be contacted.

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Required Experience:

Senior IC

About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform ...