Director, Catalog Digital Marketing PopRock

We are UMG the Universal Music Group. We are the worlds leading music everything we do we are committed to artistry innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music music publishing merchandising and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters and we produce distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD

The Director Catalog Digital Marketing Pop/Rock leads digital strategy innovation and audience development for Interscopes iconic Pop/Rock catalog artists. This role oversees digital campaigns across anniversaries reissues deluxe packages archival storytelling and long-term legacy-building initiatives.

Youll collaborate across marketing creative A&R research commercial and international teams to ensure all digital efforts strengthen artist legacy while expanding reach with both established and emerging fanbases. A global mindset is important applied thoughtfully to ensure campaigns naturally resonate across key markets without overpowering the core domestic strategy.

How Youll CREATE

Digital Strategy & Innovation

• Lead overall digital strategy and senior project management for Pop/Rock catalog artists.
• Audit catalog performance across platforms to identify strengths weaknesses opportunities and threats that inform campaign planning.
• Build digital marketing plans that clearly outline campaign goals core messaging key tactics and cross-platform execution.
• Drive innovation by exploring new technologies formats and digital behaviors that reinvigorate catalog discovery and engagement.

Content Creative & World-Building

• Partner with Catalog and Core label teams such as Marketing Creative Visual and A&R Research to build cohesive digital worlds aligned with each artists brand history and catalog era.
• Oversee the creation and optimization of digital assets including video content archival storytelling social visuals evergreen features and digital toolkits.
• Ensure content is platform-ready culturally relevant and consistent with broader creative direction.

Partnership Management & Platform Strategy

• Manage label relationships with key digital partners and accounts to secure meaningful platform support and impactful campaign moments.
• Oversee platform-specific strategies around catalog discovery playlist visibility UGC content ID channel health and SEO/algorithmic optimization.
• Identify and evaluate new platforms startups and technologies to determine strategic opportunities for catalog growth.

CRM Lifecycle Marketing & Fan Development

• Lead CRM email and SMS strategies across owned channels to deepen fan engagement and reactivate interest around catalog moments.
• Build lifecycle marketing pathways for both longtime fans and discovery-stage audiences.
• Collaborate with D2C teams to drive catalog revenue through merch vinyl box sets and other catalog-driven product offerings.

Advertising Media & Performance Marketing

• Provide senior leadership in digital advertising strategy including paid social search video and performance media planning.
• Manage internal and agency relationships to ensure media spend is aligned with campaign goals and optimized for growth.
• Review analytics to refine targeting messaging and ROI across campaigns.

Global Coordination (Light Touch)

• Work with international teams on digital strategies that support major global catalog moments.
• Share toolkits creative assets and insights to help regions adapt campaigns effectively.
• Consider global audience behavior when planning rollouts content distribution and fan engagement tactics.

Cross-Functional Leadership & Communication

• Serve as a point of contact for artist management estates internal partners and external stakeholders.
• Ensure effective communication across all Catalog and Core digital sub-teams fostering clarity alignment and collaboration.
• Manage digital marketing budgets and coordinate with cross-functional partners to allocate resources strategically.

Bring Your VIBE

Experience & Leadership

• 710 years of digital marketing experience in the music industry preferably with catalog or Pop/Rock-focused work.
• Proven success leading complex multi-phase digital campaigns and managing multiple stakeholders.
• Strong communication leadership and organizational skills.

Digital Expertise

• Expertise in content strategies social platforms CRM paid media analytics and audience development.
• Ability to evaluate new technologies and emerging digital spaces to uncover innovative opportunities.
• Strong ability to interpret data and apply insights to optimize campaigns.

Mindset & Approach

• Creative proactive detail-oriented and adaptable.
• Comfortable working cross-functionallyincluding with global teams when relevant.
• Skilled at building positive relationships with artist teams internal partners and external collaborators.

Perks Playlist:

Join an entrepreneurial global organization where authenticity boldness creativity connection drive and insight arent just valuestheyre how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical dental and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes spa treatments meal services travel and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

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Salary Range:

The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.