Sr. Marketing Specialist

Global Sales & Services Operations (GSSO) is the team that helps shape Gartners mission-critical sales & services priorities and works with sales & services leaders to drive tactical and analytical insights. As an associate on the GSSO team youll be at the forefront of the ongoing transformation of Gartners sales force which delivers approximately $4.9B in annual revenue and working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support a global sales force comprised of more than 5000 associates who sell to every major function industry and market sector around the world.

About the Role:

The role is a part of the Global Marketing team in GSSO. Within GSSO the Global Marketing team designs digital and in-person marketing programs to help prospective customers understand how Gartners insights advice and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting engaging and converting prospects through the delivery of compelling experiences across the buyer journey.

We are looking for a Senior Specialist to join our Lead Enrichment team. The individual will be responsible for enhancing the quality and completeness of lead data in our CRM systems. This role involves researching verifying and updating lead information to ensure accuracy and relevance supporting sales and marketing teams in their outreach efforts. The Sr. Specialist will report to the Manager LET.

What you will do:

Operations

• Research and validate lead information using various tools and sources (LinkedIn company websites data providers).

• Update and maintain lead records in CRM systems ensuring data accuracy and completeness.

• Identify gaps in lead data and proactively enrich records with missing information (contact details company size industry etc.).

• Collaborate with sales and marketing teams to understand lead requirements and priorities.

• Assist in developing and optimizing lead enrichment processes and best practices.

• Generate reports on lead quality and enrichment progress.

• Mentor junior specialists and provide guidance on research techniques.

• Stay updated on industry trends and tools for lead enrichment.

Reporting and Tracking

• Track weekly progress around enriched leads win rates and communicate to internal stakeholders.

• Drive quantitative data analysis using common tools such as Excel Power BI to deep dive into data trends and insights

What You Will Need:

• Bachelors degree in business Marketing or related field.

• 3 years of experience in lead enrichment data research or sales operations.

• Strong attention to detail and analytical skills.

• Experience with CRM systems (Salesforce etc.).

• Proficient in MS Excel and data management tools.

• Excellent communication and teamwork skills

What you will get:

• Competitive salary generous paid time off policy charity match program Group Medical Insurance Parental Leave Employee Assistance Program (EAP) and more!

• Collaborative team-oriented culture that embraces diversity

• Professional development and unlimited growth opportunities

#LI-SJ1 #GSSO

Who are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective business and technology insights helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979 weve grown to 21000 associates globally who support 14000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our vast virtually untapped market potential offers limitless opportunities opportunities that may not even exist right now for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

What do we offer

Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

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