Analytics Operations Analyst – Marketing Mix Modeling

Bangalore - India

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

What Youll Do:

Marketing Mix Execution & Analysis

Collect review and validate all required inputs for marketing mix analyses including target lists segments deciles forecasts and promotional data.
Execute pre-built marketing mix models following established methodologies and standard operating procedures.
Run detailed data and model diagnostics to assess data integrity model stability and result reasonableness.
Build historical promotional performance assessments and standardized analytical readouts.

Budget Optimization & Scenario Planning

Run budget optimization scenarios and sensitivity analyses to evaluate alternative marketing investment strategies.
Develop clear structured recommendations in partnership with client stakeholders.
Support the socialization of findings through well-structured presentations and analytical summaries.

Stakeholder & Cross-Functional Collaboration

Partner closely with the client primary stakeholder to prepare recommendations for broader business audiences.
Coordinate as needed with client functional teams (marketing forecasting data vendors etc.) in collaboration with the main client contact.
Create concise data diagnostic summaries and issue logs to support alignment and decision-making.

Operational Excellence & Prioritization

Identify opportunities for efficiencies standardization and reuse across analyses.
Support logical prioritization of requests based on business impact timelines and project budget.
Provide support for ad-hoc data runs and analyses in response to evolving business needs.

What Youll Bring

Core Skills & Experience

1-3 years of experience in marketing analytics commercial analytics or analytics operations.
Hands-on experience working with marketing mix models or related analytical frameworks (execution interpretation or validation).
Strong analytical skills with the ability to validate datasets interpret model outputs and identify anomalies.
Experience preparing executive-ready analytical summaries and presentations.

Technical Skills

Proficiency in SQL and/or analytical tools (e.g. Python R SAS) for data validation and analysis.
Experience working with large multi-source marketing and sales datasets.
Familiarity with optimization concepts and scenario modeling.
Comfort working within structured analytical workflows and SOP-driven environments.

Soft Skills

Strong attention to detail and analytical rigor.
Clear written and verbal communication skills especially when translating analytics into business insights.
Ability to work collaboratively across teams and with client stakeholders.
Strong organizational skills and ability to manage multiple requests and priorities.

Education

Bachelors or Masters degree in Analytics Statistics Economics Engineering Mathematics or a related quantitative field.

What Youll Do: Marketing Mix Execution & Analysis Collect review and validate all required inputs for marketing mix analyses including target lists segments deciles forecasts and promotional data. Execute pre-built marketing mix models following established methodologies and standard operating p...