Manager, Catalog Creator PopRock

We are UMG the Universal Music Group. We are the worlds leading music everything we do we are committed to artistry innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music music publishing merchandising and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters and we produce distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD

The Manager Catalog Creator Pop/Rock supports creator influencer and content marketing initiatives across Interscopes iconic Pop/Rock catalog artists. This role helps bring legacy eras anniversaries archival moments and genre-defining stories to life through strategic creator collaborations.

Partnering with Digital Marketing leadership and cross-functional teams the Manager ensures all creator content reflects each artists legacy while engaging both long-standing fans and new audiences. A general awareness of how catalog resonates globally is helpful ensuring creator strategies can translate well across markets when needed.

How Youll CREATE

Creator Influencer & Content Strategy

• Lead day-to-day execution of creator and influencer marketing for Pop/Rock catalog campaigns.
• Identify creators across platforms whose content aligns with Pop/Rock storytelling nostalgia and performance-driven creative.
• Recommend creators suited for key territories when projects require international amplification.
• Support strategy across anniversaries reissues remasters box sets and heritage moments.

Campaign Development & Execution

• Manage creator sourcing outreach briefing deliverables and communication.
• Track creator output across social platforms and compile performance insights.
• Maintain clear communication between creators internal teams artist partners and estates.
• Activate around key release moments cultural cycles and platform trends related to Pop/Rock catalog.

Insights Data & Optimization

• Use platform analytics and cultural trends to identify creators that feel organic to each campaign.
• Assess creator performance and identify opportunities to scale or optimize.
• Consider cross-market insights to enhance campaign reach where relevant.

Cross-Functional Collaboration

• Collaborate with Catalog and Core label teams such as Marketing Digital Creative A&R Research Production and Revenue.
• Support the use of IGAs broader creator/content network across Pop/Rock catalog initiatives.
• Ensure creator content supports the artists brand campaign narrative and catalog positioning.

Bring Your VIBE

• 3 years of creator/influencer marketing experience within Pop/Rock digital media or adjacent spaces.
• Understanding of Pop/Rock culture nostalgia audiences digital creator ecosystems and fan behavior.
• Comfortable managing relationships with creators artist teams and internal partners.
• Highly organized and proactive able to manage multiple catalog campaigns simultaneously.
• Strategic thinker who understands the role of paid vs. organic creator programs.
• Interest in Pop/Rock music history and how legacy content connects with global audiences.

Perks Playlist:

Join an entrepreneurial global organization where authenticity boldness creativity connection drive and insight arent just valuestheyre how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical dental and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes spa treatments meal services travel and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

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Salary Range:

The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.