DIRECTOR- PRODUCT MARKETING
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Job Location:
Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
JOB SUMMARY
We are seeking a dynamic and experienced Product Marketing Manager to drive Husks Product. This role requires a versatile individual with 8-10 years of hands-on experience in cross-functional product and marketing roles along with the ability to lead and mentor a team.
Key Responsibilities Include:
Conduct thorough market research to understand customer needs market trends and competitive landscape.
Analyze data to identify key insights and opportunities for product positioning and differentiation Ultimately owning fine-tuning of product-market fit
Develop clear and compelling product positioning and messaging that resonates with target audiences.
Create and maintain buyer personas from customer segmentation to guide marketing efforts.
Develop and execute go-to-market plans for new product launches and feature releases.
Coordinate cross-functional teams including product management sales and customer support to ensure successful product/campaign/feature launches.
Act as customer voice for digital product and app features translating customer insights and business requirements into clear feature briefs and prioritization inputs for product teams.
Drive end-to-end delivery and adoption of app features in partnership with Product Tech and Design including launch readiness in-app communication and performance tracking against defined business metrics.
Create high-quality marketing content including product brochures presentations case studies and white papers.
Plan and execute marketing campaigns across various channels including social media and digital advertising.
Develop sales tools and training materials to support the sales team in effectively communicating product value.
Conduct training sessions and provide ongoing support to the sales team
Define and track clear success metrics across product digital and marketing initiatives to evaluate impact on adoption revenue retention and customer experience.
Own management reporting and insights translating data into clear narratives and recommendations for senior leadership decision-making.
Qualifications :
Requirements:
Bachelors degree in Marketing Business Administration or a related field. Masters degree is a plus.
Proven track record of successfully managing and optimizing marketing campaigns A/B testing with a focus on driving business results. Experience in the energy sector is an added advantage.
Experience and Knowledge of developing and managing a digital products
Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
Creative thinker with ability to work effectively in a cross-functional team environment.
Experience with marketing automation platforms CRM systems and analytics tools (e.g. Google Analytics PowerBI Tableau etc.).
Excellent communication leadership and interpersonal skills.
Ability to thrive in a fast-paced environment manage multiple priorities and deliver results under tight deadlines with minimum intervention.
Prior experience in a leadership or managerial role demonstrating the ability to inspire and motivate a team.
Willingness to travel as per requirement.
Enthusiasm in strategic contribution and collaboration on other related marketing initiatives within the company to drive overall business growth and success.
Additional Information :
Location and Travel
This role is based in Abuja Nigeria and requires some travel to other Husk locations.
Salary
Negotiables based on experience.
Women candidates are encouraged to apply.
DISCLAIMER:
This description indicates the general nature and level of the qualifications and duties required of employees in this job classification as well as the essential functions a person must be able to perform to do this job. It is not designed to be a comprehensive inventory of all duties and qualifications required of employees assigned to this job.
Husk Power Systems and its subsidiaries are equal-opportunity employers and make employment decisions on the basis of merit and business needs. We hire without consideration of race colour religion citizenship political activity or affiliation marital status age national origin ancestry disability veteran status sexual orientation gender identity gender expression sex or gender or any other basis protected by law.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Husk Power Systems (“Husk”) is an award-winning clean energy company serving rural India and Sub-Saharan Africa. In 2023, it was named “World’s Best Challenger Brand” in the energy industry and is a 3-time Global Cleantech 100 company. The company’s AI-powered rural energy platform pr ... View more
