Product Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Description
Enphase Energy is a global energy technology company and a leading provider of solar battery and electric vehicle charging products. Founded in 2006 our innovative microinverter technology revolutionized solar power making it a safer more reliable and scalable energy source. Today the Enphase Energy System enables users to make use save and sell their own power. Enphase is also one of the most successful and innovative clean energy companies in the world with more than 80 million products shipped across 160 countries.
Join our dynamic teams designing and developing next-gen energy technologies and help drive a sustainable future!
This role requires working onsite 3 days a week in Bangalore India.
About the Role:
We are looking for an ambitious and highly data driven Product Marketing Managerto join our Services Business Unit in Bangalore this individual-contributor role you will blend Demand Generation Growth Marketing and Services GTM & Monetization to design and execute full-funnel GTM plans across the US Europe and Australia.
You will lead our highestpriority revenue growth initiativesincluding Legacy MItolatestMI upgrades thirdpartytoEnphase migrations and Battery Attach programs for the existing solar baseowning strategy execution and performance end to end. You will also drive demand for our service offerings (Enphase Care Care Plus Care Fleet OnDemand) and upgrade programs such as SPWR monitoring upgrades gateway and microinverter replacements and cell modem/plan upgrades.
This is a handson role where you will build the plans and create the content yourselfwriting emails banners landing pages articles FAQs and website copyapplying strong taste editorial judgment and marketing acumen to maximize engagement and conversion.
What you will be doing:
- Drive product marketing activities for Enphase products and Services in the US Europe and Australia.
- Build market segmentation (US/EU/AU) ICPs value propositions channel mix pricing/promo guardrails launch calendar enablement plans and KPI targets across both B2B and B2C audiences.
- Build lifecycle journeys for Legacy MI upgrades ThirdParty migrations Battery Attach and Services (Care Care Plus Care Fleet OnDemand SPWR monitoring gateway/modem upgrades).
- Define MQL/SQL implement lead scoring and routing set response SLAs and partner with ISRs/CX for rapid followups and Installed by Enphase conversions.
- Run A/B and multivariate tests on subject lines copy creatives timing and offers; use holdouts/incrementality; and scale winning variants across regions.
- Publish weekly dashboards covering pipeline/booked revenue attribution CTR/CTOR CVR CPA/CAC AOV MQLSQLWon response SLAs and timetolaunch metrics.
- Use Microsoft Copilot and ChatGPT to draft GTM plans copy/creative variants localization first passes QA checklists and postcampaign summaries within privacy/security guardrails and with human review.
- Write highquality marketing contentemails banners landing pages website copy FAQs inapp/web messaging articles and blogsfocused on clarity benefits brand voice and accessibility.
Who You Are and What You Bring:
Education
- Bachelors in engineering with additional Masters/certification in product marketing.
Experience
- 8 to 10 years of experience in demand generation growth marketing or lifecycle marketing with endtoend ownership from GTM planning through to measurement.
- Experience managing the product marketing function within Renewable Energy sectors (Solar EV BESS) with the ability to translate hardware and firmware features into clear customer value propositions and launchready enablement content is a PLUS.
- Proven record of generating and routing leads at scale and partnering with ISRs/Contact Center to drive MQL to SQL to Won.
- Experience launching upgrade/service motions in engineering technology or energy sector across US/EU/AU is a PLUS.
Skills & Knowledge
- Mastery of GTM frameworks (segmentation positioning channel mix) and funnel/unit-economics metrics (CTR CTOR CVR CPA/CAC AOV MQLSQL show rate book rate LTV/CAC).
- Taste & marketing acumen: sharp editorial judgment strong copywriting and creative instincts that consistently lift opens clicks dwell time and conversion while staying on brand.
- Ability to translate technical offers (microinverters gatewaysbatteries Care plans On-Demand) into simple outcomes-focused messaging.
- Working knowledge of SEO/SEM and eCommerce conversion fundamentals.
Data & Tools
- Proficient with Excel/Google Sheets; bonus for SQL or BI tools (Power BI Tableau Incorta).
Consent before submitting resume in LinkedIn
Engineering background complemented by formal Marketing qualifications.
Handson experience in the Energy domain spanning Solar EV and BESS.
Required Experience:
Manager
Key Skills
About Company
Enphase is a global energy management technology company that provides residential and commercial solar plus storage solutions. We manufacture solutions spanning solar generation, energy storage, and web-based monitoring and control.
