Growth Marketing Manager

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Description

Enphase Energy is a global energy technology company and a leading provider of solar battery and electric vehicle charging products. Founded in 2006 our innovative microinverter technology revolutionized solar power making it a safer more reliable and scalable energy source. Today the Enphase Energy System enables users to make use save and sell their own power. Enphase is also one of the most successful and innovative clean energy companies in the world with more than 80 million products shipped across 160 countries.

Join our dynamic teams designing and developing next-gen energy technologies and help drive a sustainable future!

This role requires working onsite 3 days a week in Bangalore India.

About the role

Enphase is seeking a Growth Marketing Manager to join our Services Business in Bangalore India. This is an individual contributor role responsible for building and running the growth engine for Enphase service and upgrade programs across the US Europe and Australia.

You will create and operate campaigns end-to-end: segmentation and targeting messaging and creative direction lifecycle journeys landing page experiences lead capture routing and follow-up SLAs experimentation reporting and continuous optimization. Priority motions include:

Legacy microinverter upgrades (legacy MI to the latest compatible Enphase MI)
Third-party to Enphase migrations
Battery attach and expansion for the existing Enphase solar base
Service monetization: Enphase Care Care Plus Care Fleet On-Demand Service
Upgrade programs: gateway monitoring upgrades gateway/micro replacements cellular modem and data plan upgrades

This is a hands-on execution-heavy role. You will write and ship campaigns yourself (email SMS in-app banners landing pages FAQs and web copy) with strong editorial judgment and conversion focus.

What you will do

Growth strategy and planning

Own the growth roadmap for Services BU: segmentation (US/EU/AU) ICPs value props channel mix offer strategy promo guardrails launch calendar and KPI targets.
Build a quarterly growth plan with targets (pipeline revenue) budget recommendations and an experiment backlog across creatives offers pricing and journeys.

Campaign execution and lifecycle marketing (own & operate)

Plan build and launch multi-channel programs across email in-app (Enlighten) SMS web/landing pages SEO/SEM and eStore-linked experiences.
Create lifecycle journeys for upgrades and service programs: trigger logic nurture sequences retargeting re-engagement and win-back.

Conversion-focused content creation

Write and QA high-performing emails banners landing pages FAQs in-app/web messaging and articles/blogs that drive demand and conversion.
Maintain a high bar for clarity benefit-first messaging brand voice accessibility and localization readiness.

Offer and funnel design

Define offer positioning and packaging for each motion (Care vs On-Demand vs upgrades) and improve message-to-page continuity through the funnel.
Partner with eCommerce stakeholders to improve PDP/LP conversion lead forms and checkout conversion where applicable.

Lead generation engine and routing

Define and operationalize MQL/SQL for Services motions; implement lead scoring and routing in CRM.
Set response SLAs and partner with ISRs/CX/Contact Center to drive speed-to-lead and conversion from Lead Quote Booked.

Experimentation and growth analytics

Run A/B and multivariate testing across subject lines copy creative timing audiences and offers; use holdouts and incrementality where feasible.
Publish weekly dashboards covering: CTR/CTOR CVR CPA/CAC AOV MQLSQLWon show rate/book rate cohort conversion attribution response SLAs time-to-launch.

Enablement and cross-functional alignment

Create playbooks talk tracks objection handling and agent scripts (email/SMS/call) to improve conversion.
Run feedback loops and QBRs with stakeholders to diagnose funnel leaks and scale winners.

AI-assisted execution

Use Microsoft Copilot and ChatGPT to accelerate drafting variant generation first-pass localization QA checklists and post-campaign summarieswithin privacy/security guardrails and with human review.

Who you are and what you bring

Education

Bachelors in Marketing Communications Business or related field.

Experience

8 years in growth marketing demand generation and/or lifecycle marketing with ownership from planning to execution to measurement.
Demonstrated ability to drive pipeline and revenue outcomes through campaigns and funnel optimization.
Experience building and operating lead systems (scoring routing SLAs) and partnering with ISRs/Contact Centers to drive conversion.
Experience in tech/energy/eCommerce/service monetization across US/EU/AU is a plus.
Product marketing experience translating technical offerings into simple customer value is a plus.

Skills & knowledge

Strong command of GTM and growth frameworks: segmentation positioning channel strategy lifecycle journeys.
Deep comfort with performance and funnel metrics: CTR CTOR CVR CPA/CAC AOV MQLSQL LTV/CAC speed-to-lead show rate book rate.
Excellent editorial judgment and copywriting: consistently improves opens clicks dwell time and conversion while staying on brand.
Ability to simplify technical concepts (microinverters gateways batteries Care plans) into outcomes-focused messaging.

Data & tools

Advanced Excel/Google Sheets; bonus for SQL and BI tools (Power BI Tableau Incorta).
Familiarity with marketing automation CRM and analytics workflows (tool names not required but operational fluency expected).

Required Experience:

Manager

DescriptionEnphase Energy is a global energy technology company and a leading provider of solar battery and electric vehicle charging products. Founded in 2006 our innovative microinverter technology revolutionized solar power making it a safer more reliable and scalable energy source. Today the Enp...