Primary Function of Position
Intuitive is seeking a strategic and experienced marketing leader to join our Global
Marketing and Insights team as Senior Marketing Manager Fluorescence Imaging Agents.
This role is responsible for leading the global marketing strategy positioning and go-to-
market execution for Intuitives portfolio of fluorescence imaging agents used in da Vinci
surgery.
The ideal candidate brings deep experience in pharmaceutical marketing combined
with a strong understanding of surgical workflows and hospital environments. This
individual will play a critical role in translating clinical evidence and product capabilities
into compelling compliant and customer-centric narratives that drive awareness
adoption and appropriate use of imaging agents across surgical specialties and
geographies.
This role will work cross-functionally with Product Management Medical Affairs Market
Access Clinical Regulatory and Commercial teams to ensure marketing strategies are
aligned with clinical value formulary dynamics and launch readiness. The position is
instrumental in supporting product launches lifecycle management and sustained
growth of fluorescence-enabled surgical solutions.
Essential Job Duties
Marketing Strategy and Go-to-Market Leadership
Lead the development and execution of global marketing strategies for
fluorescence imaging agents from pre-launch through commercialization and
lifecycle management.
Define product positioning value propositions and segmentation strategies that
resonate with surgeons pharmacists hospital decision-makers administrators
and patients.
Translate clinical safety and economic evidence into clear compliant
messaging that supports adoption and appropriate use.
Partner with regional commercial teams to adapt global strategies into locally
relevant execution plans.
Messaging Content and Campaign Development
Develop customer-centric messaging frameworks that articulate the clinical value
of fluorescence imaging agents within surgical workflows.
Lead the creation of global marketing content and commercial assets including
core messaging visual aids digital content training materials and launch
toolkits.
Ensure all materials align with regulatory legal and medical requirements for
pharmaceutical promotion.
Support integrated marketing campaigns across digital field educational and
congress channels.
Evidence Generation and Product Positioning
Partner with Medical Affairs Clinical HEOR and Market Access teams to inform
evidence generation strategies that strengthen product positioning and support
formulary adoption.
Translate clinical trial data real-world evidence and health economic insights
into marketing claims and proof points.
Monitor the competitive landscape emerging technologies and evolving
standards of care to maintain differentiation and relevance.
Cross-Functional Collaboration and Launch Excellence
Work closely with Product Management to align marketing strategies with
product roadmaps and future innovation.
Collaborate with Market Access and P&T engagement teams to ensure
marketing narratives support formulary review and hospital adoption.
Support launch planning and readiness activities including internal training sales
enablement and performance tracking.
Provide structured customer and field insights back to internal teams to inform
strategy and execution.
Qualifications :
Required Skills and Experience
Minimum of 8 years of professional experience in pharmaceutical or biotech
marketing product marketing or related roles.
Demonstrated experience marketing hospital-administered drugs specialty
pharmaceuticals or imaging agents.
Familiarity with surgical environments perioperative workflows and hospital
decision-making processes.
Proven ability to build strong product positioning and communicate clinical value
to technical and non-technical audiences.
Experience working cross-functionally with Medical Affairs Clinical Regulatory
and Market Access teams.
Strong understanding of compliant pharmaceutical promotion and evidence-
based marketing.
Ability to simplify complex clinical and technical information into compelling
customer-facing narratives.
Excellent written verbal and presentation skills.
Highly organized detail-oriented and comfortable managing multiple priorities in
a fast-paced environment.
Confidence engaging with senior leaders and contributing to strategic
discussions.
Preferred Qualifications
Advanced degree such as MBA PharmD PhD MPH or MS.
Prior experience in surgical imaging fluorescence oncology or specialty hospital
products.
Experience supporting product launches in regulated pharmaceutical
environments.
Exposure to working with or supporting Pharmacy & Therapeutics committees
pharmacy stakeholders or health-system decision-makers.
Background in medical devices or combination products is a plus.
Key Competencies
Strategic thinking and execution
Clinical and scientific acumen
Value-based storytelling
Cross-functional influence without authority
Launch planning and lifecycle management
Customer insight generation
Compliance-focused mindset
Additional Information
Due to the nature of our business and the role please note that Intuitive and/or
your customer(s) may require that you show current proof of vaccination against
certain diseases including COVID-19. Details can vary by role.
Intuitive is an Equal Opportunity Employer. We provide equal employment
opportunities to all qualified applicants and employees and prohibit
discrimination and harassment of any type without regard to race sex
pregnancy sexual orientation gender identity national origin color age religion
protected veteran or disability status genetic information or any other status
protected under federal state or local applicable laws.
Mandatory Notices
We will consider for employment qualified applicants with arrest and conviction
records in accordance with fair chance laws.
Preference will be given to qualified candidates who do not reside or plan to
reside in Alabama Arkansas Delaware Florida Indiana Iowa Louisiana
Maryland Mississippi Missouri Oklahoma Pennsylvania South Carolina or
Tennessee.
We provide market-competitive compensation packages inclusive of base pay
incentives benefits and equity. It would not be typical for someone to be hired at
the top end of range for the role as actual pay will be determined based on
several factors including experience skills and qualifications. The target salary
ranges are listed.
Additional Information :
Due to the nature of our business and the role please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.
Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees and prohibit discrimination and harassment of any type without regard to race sex pregnancy sexual orientation gender identity national origin color age religion protected veteran or disability status genetic information or any other status protected under federal state or local applicable laws.
Mandatory Notices
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR 743.13(b)) some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employeeswho are nationals from countries currently on embargo or sanctions status.
Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the governments licensing process can take 3 to 6 months) or (ii) implement a Technology Control Plan (TCP) (note: typically adds 2 weeks to the hiring process).
For any Intuitive role subject to export controls final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employeesstart date which may or may not be flexible and within a timeframe that does not unreasonably impede the hiring need. If applicable candidates will be notified and instructed on any requirements for these purposes.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
Preference will be given to qualified candidates who do not reside or plan to reside in Alabama Arkansas Delaware Florida Indiana Iowa Louisiana Maryland Mississippi Missouri Oklahoma Pennsylvania South Carolina or Tennessee.
We provide market-competitive compensation packages inclusive of base pay incentives benefits and equity. It would not be typical for someone to be hired at the top end of range for the role as actual pay will be determined based on several factors including experience skills and qualifications. The target compensation ranges are listed.
Remote Work :
No
Employment Type :
Full-time
At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints. As pioneer and leading company in the field of robotic-assi ... View more