Lifecycle Marketing Manager
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Job Location:
Austin, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Lifecycle Marketing Manager
Hybrid 4 days in-office in Austin TX (210 Barton Springs Rd Austin TX 78704)
Fulltime
Role Description
Lifecycle Strategy & Conversion Systems
- Build and optimize nurture programs aligned to funnel stages
- Own MQL SQL conversion and pipeline progression
- Develop lifecycle flows that support Growth-led campaigns (ABM partnerships events)
Email & Nurture Execution
- Own email execution QA testing and reporting
- Improve performance through structured testing (in partnership with Growth)
- Ensure messaging aligns with campaign strategy and audience intent
Funnel Infrastructure & Data Operations
- Operationalize audience segmentation defined by Growth Marketing
- Maintain clean lifecycle stages triggers and automation
- Partner with RevOps to ensure accurate data flow and reporting
Campaign Conversion Support
- Translate campaign engagement into structured follow-up (nurtures sequences retargeting support)
- Ensure consistent prospect experience across lifecycle touchpoints
MUST HAVE SKILLS
Ideal candidates will bring:
- Marketing experience at a high growth early-stage startup
- 4-7 years of B2B marketing experience ideally in lifecycle email or demand generation roles
- Experience building and optimizing nurture programs
- Strong understanding of funnel stages and buyer journeys
- Familiarity with segmentation lifecycle automation and email performance analysis
- Ability to translate campaign engagement into conversion programs
- Strong collaboration with RevOps or marketing operations teams
- Analytical mindset and comfort working with funnel metrics
Bonus if you have:
- Experience in SMB-focused SaaS
- Experience with HubSpot Salesforce or similar tools
- Experience supporting ABM or partner campaigns with targeted lifecycle follow-up.
