Marketing Executive

Lagos - Nigeria

Monthly Salary: Not Disclosed

Experience Required: 5-10years

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

Responsibilities:

Develop and execute comprehensive marketing strategies to grow adoption of the mobile app
Lead user acquisition retention and reactivation campaigns across digital channels
Plan and manage go-to-market strategies for new features such as crypto-to-cash bill payments cards and gift cards
Oversee brand positioning messaging and consistency across all platforms
Manage performance marketing campaigns (paid ads ASO SEO email influencer partnerships)
Analyse marketing data KPIs and user behaviour to optimise campaigns and ROI
Collaborate with product growth compliance and customer support teams
Manage marketing budgets and ensure efficient allocation of resources
Mentor junior marketing team members and coordinate with external agencies
Stay current with fintech crypto and digital payments market trends

Requirements:

3 years of experience in marketing preferably within fintech crypto payments or technology sectors
Proven track record in driving user growth for mobile apps or digital platforms
Strong understanding of digital marketing growth marketing and analytics tools
Experience developing and executing brand and go-to-market strategies
Excellent communication leadership and stakeholder management skills
Data-driven mindset with the ability to translate insights into action
Ability to thrive in a fast-paced high-growth environment

Nice to Have:

Experience marketing crypto financial apps or regulated products
Knowledge of KYC/AML constraints and compliance-friendly marketing
Experience in emerging markets or multi-region product launches
Familiarity with referral programs and community-led growth

What We Offer:

Opportunity to shape the marketing strategy of a fast-growing fintech product
Competitive compensation and performance-based incentives
High ownership and leadership visibility
Flexible and collaborative work environment
Career growth in a rapidly evolving fintech ecosystem

Responsibilities:Develop and execute comprehensive marketing strategies to grow adoption of the mobile appLead user acquisition retention and reactivation campaigns across digital channelsPlan and manage go-to-market strategies for new features such as crypto-to-cash bill payments cards and gift car...