Marketing Lead

Lagos - Nigeria

Salary: Not Disclosed

Experience Required: 8years

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Our client is an FCA -regulated payments and remittance business dedicated to providing innovative payment solutions that connect frontier markets.

They are seeking to hire a Head of Marketing to build and lead a performance and brand-oriented marketing org. The Candidate will own growth across demand generation product marketing brand content PR digital/mobile offline/field and diaspora-targeted remittance campaigns focused on Nigerians and Ghanaians in the UK and Canada. The Candidate will Report to CEO/Chief Revenue Officer and partner with Sales Product Compliance and Customer Success.

Job Responsibilities:

Strategy & Leadership

Own a 12-24 month integrated marketing plan aligned to ARR CAC LTV retention and remittance volume growth on UK>>Africa and Canada > > Africa corridors.
Recruit mentor and scale a cross-functional marketing team (growth/UA product marketing events/field partnerships analytics).

Remittance & diaspora GTM

Design and execute acquisition and retention campaigns for diaspora senders (Nigerians Ghanaians) in the UK and Canada using ethnic media community partners religious/cultural groups student networks and remittance-related touchpoints.
Localize messaging offers and creative for cultural nuances languages and seasonal remittance moments (holidays festivals school fees emergencies).

Mobile & social growth

Own full-funnel mobile UA and retention across Facebook Instagram Snapchat TikTok: lead creative for short-form video Stories/Reels static ads and influencer/creator partnerships.
Manage ASO influencer activations and paid/organic social budgets to optimize installs ROAS and CAC.

Offline & field marketing

Plan and run events meetups OOH direct mail co-branded activations and vendor partnerships in diaspora communities; integrate offline with digital touchpoints (QR codes landing pages SMS).

Compliance & regional operations

Coordinate with Legal/Compliance to ensure campaigns meet UK and Canadian advertising payments and data/privacy rules (GDPR/PIPEDA) and regional regulatory requirements for remittances.
Manage relationships with local agencies payment partners and channel vendors.

Analytics & experimentation

Define KPls and dashboards for corridor-specific metrics: installs CAC by channel/country remittance transaction volume conversion retention (D1/D7/D30) LTV and incrementality testing.
Run systematic creative audience and channel experiments; own attribution and budget allocation across online/offline.

Cross-functional collaboration

Work with Product on localized onboarding payout rails FX pricing and product-market fit; with Sales/Partnerships on co-marketing and channel partnerships.

Job Requirements:

8 years in B2B/B2C SaaS fintech or remittance marketing with 3 years in senior leadership.
Proven experience scaling mobile apps and remittance or payments products via paid and organic social (Facebook Instagram Snapchat Tik Tok).
Direct experience running acquisition and retention campaigns targeted at Nigerians and Ghanaians in the UK and/or Canada.
Demonstrated experience planning and executing offline/community campaigns and events with measurable ROI.
Strong data-driven skills: cohort analysis attribution mobile attribution tools (Adjust AppsFlyer Branch) and A/B testing.
Familiarity with UK and Canadian privacy/advertising rules (GDPR/PIPEDA) and remittance compliance considerations.
Payments remittances or financial services experience required.

Additional Requirements

Existing agency/partner relationships in the UK and Canada.
Multilingual skills relevant to target communities.
Experience with ASO influencer commerce and creator-led activations.

KPIs / success metrics

Installs CAC and ROAS by channel and country (UK Canada).
Remittance transaction volume remittance conversion rate average transfer value LTV CAC payback.
Retention (D1/D7/D30) churn and reactivation rates.
Event leads event-sourced pipeline and cost per event lead Marketing-sourced ARR and pipeline influenced.

Our client is an FCA -regulated payments and remittance business dedicated to providing innovative payment solutions that connect frontier markets.They are seeking to hire a Head of Marketing to build and lead a performance and brand-oriented marketing org. The Candidate will own growth across deman...