Marketing Manager

Youll be our clients first dedicated marketing hire responsible for both strategic direction and hands-on execution. This is a hybrid position in Pittsburgh PA. This role combines marketing leadership with operational coordinationyoull set the strategy create the content manage fractional resources and drive measurable pipeline growth for our dual-sector go-to-market motion (private manufacturing and public infrastructure).

• Strategy Execution: You set priorities AND build campaignsno delegating without doing
  
• Resource Orchestration: Manage fractional CMO SEO web developer content writer and CRM admin
  
• Clear ICP Focus: Well-defined buyer personas in utilities and industrial manufacturing
  
• Small Budget Big Impact: Scrappy creative metrics-driven approach to drive 295 MQLs annually
  
• Build from the Ground Up: Shape the marketing function as the company scales from $3M to $9M ARR
  

This role is for you if you:

• Have been an early marketing hire at a B2B SaaS startup and thrived
  
• Can toggle between strategic thinking and hands-on execution seamlessly
  
• Excel at coordinating vendors while creating your own high-quality content
  
• Want ownership of outcomes and the autonomy to make it happen
  
• Understand complex technical products and can communicate value to sophisticated buyers
  

What Youll Do

Own Marketing Strategy & Execution (30%)

• Develop and execute marketing strategy for dual-sector ICP-based go-to-market motion
  
• Set priorities allocate budget and make strategic tradeoffs independently
  
• Work with CEO and leadership team on marketing strategy ROI expectations and channel performance
  
• Build realistic growth plans and deliver on pipeline contribution targets
  
• Report on key metrics: MQLs SQLs pipeline influence marketing-sourced revenue CAC (target:$25K-$40K)
  

Drive Demand Generation & Content Marketing (35%)

• Create high-impact content: case studies whitepapers landing pages blog posts email campaignswebinars
  
• Develop segment-specific messaging and value propositions for utilities and industrial manufacturing buyers
  
• Execute webinar programs and thought leadership initiatives
  
• Build content library that supports both sales enablement and inbound lead generation
  
• Write design and deploy campaignshands-on execution not just strategy
  
• Launch and optimize paid campaigns (Google Ads LinkedIn) within budget constraints
  
• Execute account-based marketing tactics for target accounts
  
• Build email marketing programs: nurture sequences lead scoring segmentation automation
  
• Drive organic growth through SEO strategy and content optimization
  

Coordinate Marketing Operations (25%)

• Serve as primary liaison and project manager for all fractional marketing resources (CMO SEO specialist website developer content writer CRM administrator)
  
• Coordinate marketing project timelines deliverables and communication across all vendors
  
• Manage marketing calendar and ensure alignment across all initiatives and channels
  
• Facilitate regular meetings status updates and reporting with fractional team members
  
• Identify process improvements and implement systems to increase marketing efficiency
  
• Manage marketing technology stack (HubSpot analytics tools) and ensure proper integration with sales systems
  

Enable Sales & Support Go-to-Market (10%)

• Create sales collateral and enablement materials
  
• Provide account intelligence and market insights to support outbound effortsAlign with sales on lead definitions MQL/SQL handoff processes and feedback loops
  
• Support key deals with custom content and competitive intelligence
  
• Test measure and scale channels that drive qualified pipeline
  

Requirements

Requirements

Must-Have

• 5-8 years of B2B SaaS marketing experience with proven results driving pipeline and revenue
  
• Experience as first or early marketing hire at a startup (seed through Series B stage)
  
• Self-directed strategist who thrives without daily oversightcomfortable setting priorities and educating stakeholders
  
• Hands-on content creation skillsyou write compelling copy design campaigns and execute end-to-end
  
• Vendor/agency management experienceyouve successfully coordinated external resources to achieve goals
  
• Proficiency with marketing automation platforms (HubSpot Salesforce Marketo or similar)
  
• Multi-channel expertise: SEO/SEM content marketing email webinars paid advertising ABM
  
• Comfortable working with limited budgets and scrappy creative problem-solving
  
• Project management skillsyou keep multiple workstreams moving and meet deadlines
  

Strongly Preferred

• Experience marketing to government/public sector OR industrial/manufacturing buyersMulti-segment or multi-persona marketing experience (managing different ICPs simultaneously)
  
• Account-based marketing (ABM) execution and sales alignment
  
• Webinar planning promotion and execution
  
• Track record of building marketing programs in resource-constrained environments
  
• Experience with complex technical B2B products requiring consultative sales
  

Success Traits

• Autonomous operator who makes decisions and drives execution independently
  
• Strategic educator who can explain marketing concepts to non-marketing stakeholders
  
• Metrics-driven with focus on pipeline impact not vanity metrics
  
• Execution-biasedships fast iterates based on data prefers progress over perfection
  
• Organized coordinatormanages multiple vendors projects and deadlines without dropping balls
  
• Intellectually curious about buyer problems and market dynamics
  
• Collaborative partner who works closely with sales and takes feedback well
  
• Resourceful problem-solverfinds creative solutions when resources are limited
  

Key Performance Indicators

Year 1 Success Metrics:

• Generate 295 Marketing Qualified Leads (MQLs) annually
  
• Achieve Customer Acquisition Cost (CAC) of $25K-$40KContribute to 40% of sales pipeline through inbound marketing
  
• Launch and execute 8-12 webinars/thought leadership events
  
• Publish 24-36 high-quality content assets (case studies whitepapers blog posts)
  
• Maintain seamless coordination of fractional marketing team with 95% on-time delivery
  
• Achieve 20% quarter-over-quarter growth in organic traffic