Head of Email & Lifecycle Marketing
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Job Location:
Chicago, IL - USA
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
About Us
GoTickets is looking to add a hands-on highly capable Head of Email & Lifecycle Marketing to join our growing team of professionals. Based in Chicago GoTickets is a ticket marketplace that offers a wide selection of tickets for thousands of concerts sports and theater events around the world. Since our inception weve blended our deep experience in ticketing and eCommerce with a data-driven customer-first approach to marketing.
This is a high-impact individual contributor role. Youll be responsible for building and optimizing our email marketing and post-purchase communication systems from the ground upspanning transactional messaging event-based recommendations and lifecycle marketing. If youre excited by the idea of owning a channel end-to-end and delivering smart scalable customer experiences wed love to meet you.
Role Overview
This is a senior highly performance-driven Email & Lifecycle Marketing leadership role within GoTickets. The position sits at the center of revenue growth owning email SMS and lifecycle campaigns that directly impact ticket sales and customer retention. The role is hands-on initially with responsibility for building and leading a team over time.
Ideal Background
510 years of direct experience in email and lifecycle marketing
Experience in e-commerce ticketing travel or consumer transactional businesses
Prior experience owning or leading email and SMS programs at scale
Background in high-volume high-velocity consumer environments
Ticketing experience strongly preferred
(Experience at major ticketing platforms is a plus)
Core Responsibilities
Own and lead email and SMS (text) marketing strategy end-to-end
Design execute and optimize performance-driven lifecycle campaigns
Drive revenue through segmentation personalization testing and automation
Manage campaign calendars tied directly to sales inventory and demand
Build and scale the email & lifecycle marketing function including hiring and developing team members
Partner closely with growth analytics product and engineering teams
Ensure campaigns consistently hit revenue and performance targets
Technical & Platform Requirements
Braze preferred (or deep experience with comparable lifecycle platforms)
Strong working knowledge of SQL for audience segmentation analysis and reporting
- Comfortable working with large datasets and performance dashboards
- Data-driven mindset with a focus on testing attribution and ROI
Leadership & Performance Expectations
Senior individual contributor who can roll up sleeves while building a team
Proven ability to own outcomes not just campaigns
Highly metrics- and results-oriented; success is measured by revenue impact
- Comfortable operating in a fast-moving high-expectation environment
Company Industry
IT Services and IT Consulting
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
