On Premise Key Account Marketing Specialist

Consumer Marketing Concepts

Create develop and implement On Premise marketing activities across National Key Accounts customers

Manage the creation and delivery of marketing activities and understand customer requirements to maximize impact

Ensure programs support goals of securing new business driving demand and expanding execution within existing accounts

Align relevant national accounts with important wider business 360 marketing opportunities

Build the brand in National On-Premise Key Accounts outlets

Uphold brand standards across all activations

Integrate national brand activation calendar into the channels

Coordinate with the wider On Premise Marketing team and brand to develop account messaging strategy that aligns with the company programs

Be the expert in Red Bull marketing opportunities and projects for customer partners

Development of activation plans and toolkits for selected key customers to drive distribution and volume by ensuring we look like number 1 & win vs competition

Leading the Key Accounts Execution and Activation Strategy

Translate global execution and activation guidelines with local relevant insights and facts.

Support train and coach the On Premise field team in perfect execution and activation of accounts and events.

Lead national consumption activation calendar and creative strategy.

Collaborate with creative partners on tailor made solutions for top customers.

Industry Marketing Concepts

Support in the development and delivery of an industry leading staff engagement platform that targets decision makers managers and frontline staff with sales strategies training and incentives to make Red Bull the No. 1 brand they want to work with.

Create tools and systems to track & measure the channel impact of key initiatives and evolve plan to maximize investment.

Manage channel incentives from start to finish engaging customers in WORB events helping to set sales KPIs for activity and relevant measurement tools to track results.

Manage and oversee all performance drives within National Key Accounts Universe

Represent Red Bull Marketing in Customer meetings and Planning sessions

Be the expert in Red Bull marketing opportunities and projects for customer partners

Work with marketing counterparts both at customer level (eg Marketing heads Marketing Managers) and Red Bull Internal (e.g. Sports Gaming Culture and Brand for account programming integration)

Understand consumer needs and align with Red Bull Brand and On Premise strategic priorities

Represent the brand to promote business opportunities

Combine the On Premise strategy and marketing programs to activate National Key Accounts at scale

Insights

Set KPIs for channel marketing activity tracking & reporting effectiveness and making recommendations on how to improve ROI.

Manage case study reporting for the channel monitoring updates monthly and supplying updates to the on key insights and impact of key activity.

Support on the implementation of category management capabilities in the On Premise department for Catering and QSR

Developing compelling selling in PPT based on key Insights (Consumer and Industry)

Uncover important Key Account relevant On Premise trends and opportunities and develop marketing solutions 

Agencies

Work with 3rd party suppliers managing creative development and delivery of marketing concepts / tools.

Work with research auditing and insight providers & translate findings to actionable insight for the wider team (KAMs Musketeers Musketeer Scouts & DPMs)

Qualifications :

University Bachelors degree preferred (business marketing or similar).

2 years experience Key Account management / customer marketing.

Excellent communication organizational and presentation skills

History of developing successful marketing programs

Thrive in fast paced environment and maintain high pressure situations with composure

Experience presenting in customer meetings

Strategic and exceptionally Creative mind

Experience using insights to inspire actions

Knowledge of the On Premise industry and trade are required

Passion for establishing new business partnerships 

Additional Information :

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application. 

Remote Work :

No

Employment Type :

Full-time