Business Development Representative HORECA

Cape Town - South Africa

Monthly Salary: Not Disclosed

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

To drive pull-through sales from distributors to end-users in the Food Service and HORECA segments (restaurants QSRs caterers hotels). The role focuses on creating demand building relationships and executing activation strategies to grow market share and revenue.

Required Skills:

1. Sales Growth & Business Development

Grow business in the Food Service / HORECA market by identifying and onboarding new enduser accounts.
Service existing endusers and distributors to ensure retention and growth.
Arrange meetings menu presentations and product trials to drive product adoption.
Negotiate within authorized parameters and close sales opportunities.
Achieve monthly quarterly and annual revenue targets as set by the manager.

2. Customer Relationship Management

Maintain and develop relationships with existing customers via inperson visits calls and email.
Conduct structured call cycles (daily/weekly/monthly) across allocated areas.
Serve as key point of contact for distributors chefs outlet managers and purchasing teams.
Resolve customer concerns and escalate qualityrelated issues when required.

3. Distributor Management

Collaborate closely with distributors to ensure stock availability correct pricing and promotional execution.
Align on joint business plans activation calendars and target accounts.
Support distributor sales teams with product training menu applications and selling tools.
Track and report on distributor performance and compliance.

4. Activations Demos & Product Training

Execute instore / inkitchen activations cooking demos and wet demonstrations (weekdays & weekends as required).
Ensure all activation stock is planned booked and available.
Conduct staff training sessions to increase menu penetration and product adoption.
Track ROI and feedback from activation activities.

5. Merchandising & InOutlet Execution)

Ensure correct product usage is demonstrated during trials and menu presentations.
Install and maintain branded pointofsale (POS) material where relevant (e.g. backofhouse collateral oil management posters).
Verify that distributors and key accounts adhere to agreed pricing and menu listing commitments.

6. Market Intelligence

Gather competitor intelligence: pricing promotions product performance and industry trends.
Capture enduser and distributor opportunities risks and feedback.
Track SKU penetration menu listings and regional sales patterns.

7. Reporting & Administration

Maintain accurate CRM entries for all activities visits pipelines and opportunities.
Weekly and monthly reporting on activities achievements and market insights.
Submit activation summaries training logs and product trial results.
Follow daily planning procedures and manage draft sales orders with the sales administrator.

8. Health and Safety

Participate in safety forums and attend relevant training/programmes
Report all safety incidents to the relevant people
Comply with safety policies and procedures
Always wear protective clothing (where applicable)