Manager, Digital Marketing Measurement & Insights

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

Marketing Data and Advanced Analytics (MDAA) is responsible for CIBCs direct marketing programs. The MDAA Analytics group is responsible for supporting direct marketing efforts by driving and creating a culture of data-driven decision making across the team. The group provides analysis and reporting to enables direct marketing strategy by engaging in sales lead evaluation marketing campaign measurement and client centric analyses.

Reporting to the Director Analytics the Manager of Digital Marketing Measurement & Insights will be an individual contributor on the team and is responsible for leveraging sales and digital marketing data to deliver timely accurate and actionable reports dashboards and insights. We work in partnership with our Digital Sales & Strategy team to set annual digital sales targets analyze digital marketing journeys and forecast collaboration extends to other CIBC Digital teams including Digital Media Personalization Data Integration and Agile Sales & Marketing to drive lasting improvements that focus on promoting products that are most relevant to our clients.

Our team is accountable for developing a holistic story that is easily digestible by various audiences. We obsess with understanding the entire digital client journey and making data driven recommendations with the objective of meeting aggressive campaign and annual will feed into future sales plans and optimization opportunities.

At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote.

How youll succeed

• Collaboration & Communication As a Senior Analyst you take initiative and produce actionable insights by engaging with multiple teams and key stakeholders to deliver value to the business. Working closely with the Digital Sales & Strategy team you will explore and inspire opportunities to help drive business growth by telling data-driven stories and showcasing the art of the possible.
• Digital Analysis and Reporting Building meaningful analyses and reports around digital performance of marketing programs for our products channels and marketing partners. Analyzing Marketing opportunity drivers for CIBC relative to expected performance and providing insights to Marketing management. Tracking and analyzing of Marketing performance and behavior across all CIBC campaigns products and channels. Forecasting Marketing performance based on historical data and anticipated business environment. Explaining unanticipated variations from expected Marketing performance and behaviors and providing recommendations to management. Familiarity with data and digital analytics technology for web and mobile app such as Adobe Analytics and SQL.
• Detail oriented highly analytical diligent and passionate about using data and insights to tell a powerful story. Strong ability to query data and both visualize and present the story to various stakeholders including senior executive audiences.

Who you are

• Youre passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• You act like an owner. You thrive when youre empowered to take the lead go above and beyond and deliver results.
• You give meaning to data. You enjoy investigating complex problems and making sense of information. Youre confident in your ability to communicate detailed information in an impactful way. You possess strong storytelling skills to effectively and simply communicate complex ideas.
• You are a trusted consultant. You bring together analytics research and business knowledge to bring data driven and knowledge based solutions and insights to the table.
• You can demonstrate experience in developing building and maintaining analysis and dashboards. You have the ability to work with large volumes of data to derive key trends patterns insights. You can demonstrate a strong understanding of digital analytical tools (SQL Databricks Adobe Analytics)
• Values matter to you. You bring your real self to work and you live our values trust teamwork and accountability.

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What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

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