Assistant Social & Paid Media Manager

Archdale, NC - USA

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Role Overview

The Assistant Social & Paid Media Manager supports Häfele America Co.s digital brand presence by helping plan create execute and analyze social media and paid media initiatives that increase visibility engagement and demand generation. This role is ideal for a candidate with 2 years of experience in marketing communicationsagency or brand sidewho is eager to grow into a broader digital marketing contributor with hands-on responsibilities across social media paid campaigns analytics and content development.

The position focuses on strengthening Häfeles social channels attracting and engaging target audiences and supporting paid media planning and execution across paid social SEM and digital display. This role works cross-functionally with product category management and marketing communications teams to deliver high-quality content and measurable digital results.

Key Responsibilities

Social Media Strategy & Execution

Manage day-to-day content scheduling publishing and community engagement across primary social platforms (LinkedIn Instagram Facebook YouTube etc.)
Develop on-brand channel-appropriate content that increases engagement with existing audiences and attracts new followers
Collaborate with the broader marketing team and category managers to align content with Häfeles strategic goals product roadmap and marketing priorities
Maintain an always-on awareness of emerging social trends formats and best practices to keep Häfeles presence modern and relevant
Respond to comments messages and mentions in a timely professional manner to support community health and brand perception

Paid Media & Digital Campaign Support

Assist with planning launching and optimizing paid media campaigns across paid social SEM (Google Search) display retargeting and other B2B-appropriate digital channels
Support agency partners or internal teams with campaign briefs asset delivery approvals and performance checks
Help track campaign performance and contribute to reporting dashboards to identify trends insights and opportunities
Ensure all paid initiatives support broader marketing objectives including awareness traffic lead generation and ROI

Analytics & Optimization

Use social monitoring and analytics tools to evaluate content performance follower growth engagement quality and competitive activity
Establish and track key performance indicators (KPIs) for social content and paid media campaigns
Present insights and recommendations to the marketing team with a focus on improving targeting messaging effectiveness and content quality
Provide input into ongoing optimization of messaging cadence formats and budget allocation

Content Creation & Cross-Functional Collaboration

Create or support creation of graphics short-form video motion content and written copy for social channels
Partner with internal customers including product management category managers sales and creative to gather information and develop relevant social-ready content
Support content development beyond social media when needed including website updates email content or digital assets for campaigns

Channel Growth & Innovation

Identify new or emerging platforms and opportunities that align with Häfeles strategic direction
Recommend audience-building tactics influencer partnerships or content series concepts to expand reach and relevance

Qualifications & Experience

Bachelors degree in Marketing Communications Digital Media or related field
2 years of marketing experience at an agency or in-house marketing team; B2B experience preferred
Hands-on experience managing social media platforms and tools (e.g. Meta Business Suite LinkedIn Hootsuite/Sprout/etc.)
Exposure to paid media campaigns (paid social SEM display retargeting) and familiarity with campaign analytics
Strong writing skills with the ability to adapt tone and format across channels
Ability to work cross-functionally juggle multiple projects and thrive in a fast-paced environment
Analytical mindset and comfort using data to inform recommendations
Clear communicator with strong organizational skills

What Success Looks Like

Social channels show increasing engagement consistency quality and strategic alignment
Paid media campaigns are well-supported well-documented and contribute positive performance insights
Content is timely professional and clearly aligned to Häfeles brand and marketing objectives
Internal stakeholders trust this role to manage details report insights and deliver results independently
Manager gains capacity for higher-level strategy due to reliable day-to-day execution support

Required Experience:

Manager

Role OverviewThe Assistant Social & Paid Media Manager supports Häfele America Co.s digital brand presence by helping plan create execute and analyze social media and paid media initiatives that increase visibility engagement and demand generation. This role is ideal for a candidate with 2 years of ...