Commercial Sales Lead UK
Share
Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
YOUR MISSION
Ready to rethink nutrition At yfood weve been pioneering good food for everyday life since 2017 offering balanced convenient and truly delicious options. With our products weve created an entirely new category: Smart Food. Active across Europe growing fast and always on the lookout for fresh ideas. If you want to be part of a dynamic team thats revolutionising the food industry yfood is the place for you.
The UK is one of yfoods most important growth markets. With strong foundations already in place were now looking for a UK Commercial Sales Lead to accelerate our momentum unlock new opportunities and build a best-in-class retail operation.
AsUK Commercial Sales Lead you will own and lead yfoods UK retail sales agenda. Working closely with the UK Country Manager and our Munich HQ youll drive growth across our existing retail partners while developing new business opportunities.
Youll be responsible for commercial strategy key customer relationships and building a high-performing sales team as the business grows. This role combines strategic leadership with hands-on execution in a fast-moving entrepreneurial environment.
Key established customers include: Tesco Sainsburys Co-op Holland & Barrett WHSmith Travel Superdrug Spar Nisa Costcutter Musgrave Ireland and key wholesalers.
Key Responsibilities
Commercial Leadership
Working closely with the UK Country Manager to manage the P&L for UK retail channels and customers growing revenues sustainably.
- Define and deliver the UK sales and channel strategy
- Create and deliver revenue plans to meet and exceed sales targets
- Identify white space and new business opportunities across UK retail
Customer & Account Management
- Lead/guide strategic relationships with key UK retail partners working with your experienced sales team
- Own commercial negotiations including pricing trade terms range distribution promotions and in-store execution excellence for your customers and lead aligned strategies with your team.
- Act as the key interface between UK retailers and yfood HQ teams
Growth & Execution
- Scale existing accounts while opening new revenue channels
- Work cross-functionally with Marketing to deliver strong local activation plans
- Partner with Operations on forecasting inventory and logistics planning
- Track performance market trends and competitor activity
Leadership & Team Development
- Build lead and develop the UK sales team over time (including agencies)
- Oversee forecasting reporting and internal sales operations
- Lead with ownership pace and commercial discipline
WHAT YOU NEED TO SUCCEED
Youre a commercially driven hands-on sales leader who combines structure with hustle and thrives in high-growth environments.
- 7 years experience in UK Food & Drink retail sales
- Strong experience across grocery high street and convenience/wholesale channels
- Proven success winning new retail accounts and scaling existing partnerships
- Experience owning retail P&Ls and managing complex route-to-market strategies
- Leadership experience with a track record of managing and developing teams
- Excellent negotiation communication and stakeholder management skills
- Strong analytical skills and commercial acumen
- A growth mindset high energy and strong sense of ownership
WHAT DRIVES US
Were a little different and thats exactly what makes us who we are:
- Passion: Were passionate about what we do. Full of energy optimism and hungry for whats next.
- Responsibility:We have each others backs take responsibility and give it our all when it really matters.
- Professionalism: We take our work seriously but not ourselves too much. Were open straightforward and always on equal footing. No bullshit no egos. Just teamwork.
- Innovation: We prefer Why not over Thats how its always been done. We love new ideas unconventional approaches and never stand still
(WH)yfood
What we offer
- We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
- yfood goes international.Although Germany is our home base we have created a dynamic and colorful environment with our international markets where many exciting topics are waiting for you.
- Agility is key.Thats why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
- Vacation is important.Thats why we give you 30 days of paid vacation per year.
- yfood keeps you fit.For this purpose we offer a sports allowance workshops and campaigns ( yoga) as part of our health management.
- Train your taste buds.Everyone who wants to is part of our Sensory Team. So try new products varieties or flavors before anyone else. Otherwise theres as much yfood as you can carry for free of course in all our offices but also if you work remotely.
- As a start-up you often have to fight with clichés. But some of them are true. Thats why we also offer a fruit basket your free caffeine kick or the still water.
- Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
CONTACT
About us
With yfood we are the market leader in the smart food category in Germany a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017 we have been making innovative complete food in the form of drinks bars as well as powders enabling simpler better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example we use resources responsibly and have been a carbon-neutral company since 2021. Currently more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets including the UK France and the Netherlands.
Key Skills
About Company
With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, ... View more
