Director of Marketing

As the Director of Marketing you are a hands-on leader responsible for buildingoperating and continuously improving a high-performance student acquisition engine for Legacy Traditional Schools. This is not a role for a distant strategist. You will own enrollment outcomes by setting clear performance expectations rigorously reviewing data and leading a disciplined cadence of testing and optimization in close partnership with our performance marketing agency. You will hold both an internal team and agency partners accountable for hitting quantifiable enrollment targets and maximizing marketing ROI. At the same time you will own the operational backbone of the marketing function ensuring strong project management clear prioritization and disciplined execution across all initiatives.You willestablishsystems that move work from strategy to launch efficiently actively manage timelinesbudgetsand dependencies ensure marketing effortsremainaligned to enrollment priorities and actively influence cross-functional processes thatimpactenrollment conversion.Success in this role means a well-led agency a well-run marketing operation and consistent measurable progress toward filling seats and advancing our mission of changing lives through education.

ESSENTIAL FUNCTIONS:

PerformanceMarketing& ROI Management:

• Own student acquisition outcomes across all paid and organic channels by setting clear ROI cost-per-inquiry and cost-per-enrolled-student targets aligned to enrollment goals.

• Lead and manage external performance marketing agencies and vendors defining expectations prioritizing optimization efforts and holding partners accountable for resultsspendefficiency and delivery.

• Manage marketing budget allocation andreallocationdecisions using performance data ensuring resources are continuously shifted toward the highest-impact channels and tactics.

• Establish a disciplined performance and reporting cadence ensuringaccurateattribution clear insight into funnel performance andtimelyescalation when results fallshort.

Data Analysis & Funnel Optimization:

• Own end-to-end visibility and optimization of the student enrollment funnel from first inquiry through enrollmentidentifyingfriction points and directing actions to improve conversion and speed to enrollment.

• Lead rigorous analysis of marketing and enrollment performance data ensuring insights from CRM analytics platforms and internal systems areaccurate trusted and used to drive decisions.

• Translate data into clear priorities and directives for internal teams and agency partners ensuring optimization efforts are focused on the highest-impact opportunities.

• Deliver clear concise performance insights to senior leadership connecting funnel metrics to enrollment outcomes budget decisions and operational improvements.

High-Tempo Campaign Iteration:

• Establish and enforce a structured high-tempo testing framework across channels ensuring continuous experimentation in creative messaging targeting andoffersto improve conversion performance.Direct agency and internal teams to design and prioritize tests within defined guardrails balancing speed cost discipline and enrollment impact.

• Ensure learnings from all tests are captured synthesized and translated into clear playbooks that inform future campaign strategy budget allocation and creative standards.

• Lead a regular optimization cadence using performance reviews to drive decisions course-correct underperforming approaches and reinforce accountability for results.

OperationalTeam Leadership:

• Own the marketing operating system byestablishingclear project management processes intake and prioritization frameworks and execution standards that keep initiatives moving from strategy to launch on time and on target.

• Set and enforce a disciplined planning and delivery cadence ensuring priorities are clear dependencies are actively managed and teams are focused on the work that most directlyimpactsenrollment.

• Lead and develop the marketing team by defining roles responsibilities and accountability structures that support efficient execution and consistent performance.

• Serve as the primary marketing lead for public relations and crisis communications ensuring messaging is coordinatedtimely and aligned with brand and leadership priorities.

KNOWLEDGE SKILLS & ABILITIES:

Required:

• 7 years of progressive marketing experience with direct accountability for customer or enrollment acquisition outcomes in a performance-driven environment.

• Proven experience owning marketing ROI and funnel performance including setting targets governing budgets and reallocating spend based on results.

• Demonstrated success leading and managing external marketing agencies or vendors holding partners accountable for performance optimization and delivery.

• Strong marketing operations and project management capability including prioritization workflow design dependency management and on-time execution across multiple initiatives.

• Experience leading and developing marketing teams with clear accountability structures tied to measurable outcomes.

• Deep understanding of performance marketing principles experimentation and funnel optimization with the ability to translate data into decisions and action.

Preferred:

• Experience marketing for a multi-location multi-market or service-based organization with complex conversion paths.

• Direct experience supporting student enrollment admissions or demand generation in K12 education or a similarly regulated mission-driven sector.

• Bachelors or graduate degree in Marketing Business ora relatedfield.

• Experience overseeing CRM and marketing automation platforms such as HubSpot including lead flow attribution and lifecycle reporting.

• Experience serving as a senior marketingleadfor public relations or crisis communications.

BACKGROUND CHECKS:

• Thecandidatein this position willbe requiredto pass a criminal history background check.

• Must be able toobtain and hold a valid IVP Level One Fingerprint Clearance Card at all times.

PHYSICAL AND TRAVEL REQUIREMENTS / WORK ENVIRONMENT:

• Travel between campuses may be required from time to time.

• This position requires the need to lift objects (up to 25 pounds) on occasion.

• This position may require sitting forlong periodsat times talking on the phone standing kneelingstoopingandlong periodsof concentration.

• Local and in-state travel.