Digital Transformation Marketing

ABOUT CLIENT

The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading Fast Moving Consumer Goods (FMCG) conglomerate with strong Indian and International presence. Founded in the year 1929 it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth and innovation. The Group continues to build successful brands across many categories and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction. The Group’s portfolio is extensive and diverse with presence in Mouth Freshener Food and Beverage Confectionery Hospitality Agri Luxury Retail Tobacco businesses and also other investments. Rajnigandha Catch Pulse FRU Maze Ksheer Pass Pass BABA Tulsi L’Opera Le Marche Birthright The Manu Maharani and Namah are some of the leading brands the Group proudly shelters today. Guided by a clear set of values and built on a strong foundation of collective good Corporate Social Responsibility is an integral part of the Group’s business objectives. The Group works on projects across the country to achieve this objective with a focus on critical areas such as Water Livelihood and Education. These projects have a transformational impact on communities. Active participation from stakeholders is taken while creating awareness and during implementation to ensure long term sustainability of the projects. Future-focused the Group has been steadily expanding its ‘green’ initiatives including Energy and Water Conservation to reflect its response to what the world needs and its own role as a committed corporate citizen.

Title- Sr Executive/ Deputy Manager

Digital Transformation

Drive digital transformation initiatives within the Marketing Department to enhance operational efficiency and effectiveness.

Stay updated with the latest technological advancements in Marketing & Brand Management and recommend solutions to strengthen marketing strategies.

Process Transformation

Lead process transformation efforts by identifying gaps and implementing improvements across marketing functions.

Evaluate and enhance existing marketing workflows SOPs and policies to support continuous improvement and operational excellence.

Audit & Compliances

Conduct comprehensive audits of marketing processes systems and policies across multiple verticals to ensure compliance alignment and optimization.

Recommend corrective actions and improvements based on audit findings.

System & Governance

Oversee the implementation updates and maintenance of marketing systems SOPs and industry best practices

Process Excellence Initiatives

Drive process excellence programs to improve departmental performance efficiency and scalability

Collaborate with cross-functional teams to ensure smooth execution of key marketing processes and improvement projects.

Skills required - Process Improvement Automation SOP Management Marketing Tech Workflow Design Marketing Analytics

EXPERIENCE: 4-7 years

QUALIFICATION: Professional Course MBA in Marketing/ Data Analytics

Noida – Sector 67

Required Skills:

digital transformation marketing automation