Digital Marketing Professional drives brand awareness engagement and sales by managing online channels like social media SEO/SEM email and websites. Key responsibilities include creating campaigns analyzing performance metrics (KPIs/ROI) optimizing user funnels and managing content calendars. They require expertise in tools like Google Analytics and platforms such as Facebook and LinkedIn.
Key Responsibilities
Strategy & Planning: Develop and implement end-to-end digital marketing strategies to increase brand awareness and drive traffic.
Campaign Management: Execute campaigns across SEO/SEM email social media and display advertising.
Analytics & Reporting: Measure and analyze key performance metrics (ROI KPIs) to optimize campaign performance.
Content & Social Media: Manage create and schedule content for websites and social media channels to engage audiences.
Optimization: Optimize landing pages user funnels and website content to improve conversion rates.
Required Skills and Qualifications
Experience: Proven experience in digital marketing including managing SEO/SEM and social media.
Technical Skills: Proficiency in Google Analytics Google Ads and CRM software.
Creativity & Communication: Strong written and verbal communication skills for content creation and campaign messaging.
Analytical Ability: Strong capacity to interpret data and adjust strategies based on insights.
Education: Bachelors degree in Marketing Communications or a related field.
Common Job Titles
Digital Marketing Manager
Digital Marketing Specialist/Executive
Social Media Specialist
SEO/SEM Expert