CRM Manager LatAm

The CRM team at Wise is expanding to consolidate our communication efforts across the LatAm region. We are dedicated to providing first-class high-value communications that help our customers maximize their Wise accounts save money and avoid the high exchange rates of traditional banks.

We are building money without borders for people and businesses and we need your expertise to make our LatAm customer communications best-in-class. We are looking for a CRM Manager to join our growing team to lead and implement our regional this role you will shape and deliver effective communication journeysfrom engaging product launches to testing and refining our lifecycle communications.

Your Mission

• Strategic Leadership: Develop and manage the LatAm CRM strategy focusing on customer lifecycle management segmentation and engagement initiatives.

• Cross-Functional Collaboration: Partner with technical and non-technical stakeholders (Product UX Design Engineering and Analytics) to define and execute multi-channel strategies (email push in-app).

• Data-Driven Segmentation: Use insights to segment customers effectively ensuring every group receives tailored relevant and supportive communication.

• Lifecycle Optimization: Design and implement lifecycle strategies to foster long-term loyalty through continuous testing and refinement.

• Performance Analysis: Monitor campaign performance and use data-driven insights to identify opportunities for increasing engagement and conversion.

• Platform Integrity: Maintain database health and deliverability ensuring all communications align with CRM best practices and compliance requirements.

• Operational Excellence: Oversee email calendar management monthly reporting and the localization process for international campaigns.

Qualifications :

A Bit About You

• Communication: Strong proficiency in verbal and written English and Portuguese.

• CRM Expertise: Mid-level experience in a CRM role with a focus on segmentation lifecycle management and stakeholder engagement.

• Track Record: Proven experience planning and executing large-scale cross-channel campaigns (email push in-app).

• Customer-First Mindset: A deep understanding of customer segmentation and the ability to advocate for the user experience.

• Stakeholder Management: Comfortable building relationships and alignment across different departments and seniority levels.

• Proactive & Impact-Driven: You enjoy taking ownership of projects and thrive in an environment that offers autonomy and the opportunity to build new paths.

• Technical & Creative Balance: Technically savvy with an eye for detail; you care equally about how a system functions and how the message resonates with the customer.

• Analytical Curiosity: A quick learner who enjoys using data to solve problems and improve campaign performance.

Bonus Points If You Have:

• Experience in a product-driven or international organization.

• Technical skills in coding HTML CSS or Shopify Liquid.

• Proficiency in SQL or analytical tools like Looker GA or MixPanel.

• Experience using Braze or similar cross-channel marketing platforms.

• Experience with B2B CRM initiatives.

Additional Information :

Benefits: 

•  Salary range for this role is between 11.496BRL and 14.160BRL
•  RSUs in a rapidly growing company
•  Flexible working model During the first six months youll be in office most days of the week to become fully immersed in Wises culture and ways of working. After the initial period youll be in office at least 3 days per week. 
•  An annual self-development budget
•  Health and dental allowance for you and your dependents
•  Company-paid: Life Insurance and an EAP program
•  Paid time off: 30 days vacation 3 Me days 1 volunteer day annually
•  A paid 6-week sabbatical leave after four years
•  18-weeks of paid parental leave after a year with us and child care assistance
• Transportation vouchers
• Food (708 BRL per month) and Meal (1166 BRL per month) vouchers
•  TotalPass access to 3500 gyms and studios throughout Brazil

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Full-time