Sr. Manager, Culture Marketing

PLANNING & COLLABORATION

Identify regional opportunities in culture marketing and contribute to business planning.

Lead or support the development and implementation of regional marketing activations ensuring alignment with the brand strategy.

Serve as the expert on local cultural trends with a deep understanding of what is relevant to local communities.

Collaborate with cross-functional teams (sales event logistics media network field marketing) to ensure seamless execution of events.

Assist in developing creative concepts and communication tools to engage stakeholders effectively.

EVENTS & PROJECTS

Oversee and support the execution of the annual Culture Marketing business plan including both Red Bullbranded and third-party events.

Ensure that all events are delivered on time within budget and in accordance with brand standards.

Take part in project kick-offs post-event evaluations and recap meetings to define measure and assess success.

Collaborate with the Brand Media Network and Partnerships teams to identify opportunities to amplify events and related projects.

Develop and implement below-the-line marketing strategies to support overall event objectives.

ARTISTS & INFLUENCERS

Establish and maintain strong relationships with local artists opinion leaders and influencers to strengthen brand presence and encourage product trials.

Identify locally relevant artist stories and cultural moments that align with the brands values.

Build and nurture a robust network within the local cultural scene to stay informed about emerging trends and key figures.

PEOPLE & RESOURCE MANAGEMENT

Lead or assist with resource management to ensure the successful delivery of all projects events and marketing initiatives.

Manage the budget for regional cultural marketing programs ensuring cost efficiency and a strong return on investment (ROI).

Qualifications :

35 years of experience in marketing with an emphasis on lifestyle experiential and culture-focused initiatives.

Strong grasp of both traditional and non-traditional brand marketing strategies.

Hands-on experience producing events for live music and other culture-related programming.

Proven track record of managing projects from initial concept through execution including full budget oversight.

Solid understanding of regional and national cultural trends and scenes.

Demonstrated affinity for and working knowledge of hip-hop electronic country and Latin music cultures with an understanding of how these scenes show up regionally and culturally. 

Excellent collaboration communication and project management skills.

Demonstrated ability to thrive in creative fast-paced environments and work effectively with multiple stakeholders.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85360 - 128040 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time