Marketing Manager, Acquisition, Amazon Flex
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Posted on:
30+ days ago
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1 Vacancy
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Job Summary
At Amazon we are building a world class last mile operation significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors called delivery partners to make deliveries to our customers. With Amazon Flex partners act as their own boss. They can build their own schedule and choose from different types of opportunities (scheduled-ahead blocks instant offers) all while making great earnings. Amazon Flex is powered by a mobile app that works in concert with our advanced systems allowing partners to sign in grab an offer for a time check out a map of the location and more.
We are seeking an Acquisition Marketing Manager for Amazon Flex.
Scope of role: Devise and execute the digital performance marketing strategy to acquire new deliver partners to the Amazon Flex program across different regions and vehicle types in Japan. This role will work closely with performance marketing agencies through management of our performance marketing channels to create consistent experiences for audience cohorts and drive innovation in developing new marketing channels to grow the program. They will raise the bar by being a pioneer and introduce new strategies provide recommendations to test new performance products and proactively drive optimizations across channels to improve performance and efficiencies.
More Information
Department: Last Mile (AMZL)
Job: Other
Location: Tokyo Office
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status. For individuals with disabilities who would like to request an accommodation visit job responsibilities
Working closely with the Capacity & Planning Team to set new Delivery Partner requirements to fulfil Amazon package demand
Own the holistic digital strategy across Paid Search Social SEO (organic search) and Programmatic Digital Product
Develop and initiate audience segment analysis targeting channel plans and ongoing management and reporting across key regions and vehicle types.
Oversee the execution of individual channel plans and ongoing tracking working with the agencies on daily optimizations to deliver lead targets by region
Monitor channel analytics such as; visitation data leads conversion rate Cost Per Lead and new accounts created
Conduct analysis of large & varied data sets to draw key insights including; search intent keyword research and SEO activities (organic search) to measure performance and inform both media content strategies.
Create the experimentation roadmap and provide recommendations that will increase acquisition and ROI
Manage partner agency relationships while establishing & maintaining communications with publishers and tech partners direct.
Develop the acquisition multi-touch attribution framework identify partners and manage the roll out plan.
Collaborate with functional experts; Marketing Finance Program Managers Capacity & Planning and possess strong analytics in order to identify growth areas and enhance business performance.
- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Business level of English
- Business level of Japanese
- 2 years of experience in acquisition marketing in relevant industries
- 2 years of experience in agency management
- Understanding of SQL
- Proven track record of creating and executing marketing campaigns using tactics that includes digital advertising lead nurture programs live events webinars and social media
- Expertise in managing and prioritizing multiple projects and has great attention to detail
- Excited about working in a diverse group and contributing to an inclusive culture
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
We are seeking an Acquisition Marketing Manager for Amazon Flex.
Scope of role: Devise and execute the digital performance marketing strategy to acquire new deliver partners to the Amazon Flex program across different regions and vehicle types in Japan. This role will work closely with performance marketing agencies through management of our performance marketing channels to create consistent experiences for audience cohorts and drive innovation in developing new marketing channels to grow the program. They will raise the bar by being a pioneer and introduce new strategies provide recommendations to test new performance products and proactively drive optimizations across channels to improve performance and efficiencies.
More Information
Department: Last Mile (AMZL)
Job: Other
Location: Tokyo Office
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status. For individuals with disabilities who would like to request an accommodation visit job responsibilities
Working closely with the Capacity & Planning Team to set new Delivery Partner requirements to fulfil Amazon package demand
Own the holistic digital strategy across Paid Search Social SEO (organic search) and Programmatic Digital Product
Develop and initiate audience segment analysis targeting channel plans and ongoing management and reporting across key regions and vehicle types.
Oversee the execution of individual channel plans and ongoing tracking working with the agencies on daily optimizations to deliver lead targets by region
Monitor channel analytics such as; visitation data leads conversion rate Cost Per Lead and new accounts created
Conduct analysis of large & varied data sets to draw key insights including; search intent keyword research and SEO activities (organic search) to measure performance and inform both media content strategies.
Create the experimentation roadmap and provide recommendations that will increase acquisition and ROI
Manage partner agency relationships while establishing & maintaining communications with publishers and tech partners direct.
Develop the acquisition multi-touch attribution framework identify partners and manage the roll out plan.
Collaborate with functional experts; Marketing Finance Program Managers Capacity & Planning and possess strong analytics in order to identify growth areas and enhance business performance.
- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Business level of English
- Business level of Japanese
- 2 years of experience in acquisition marketing in relevant industries
- 2 years of experience in agency management
- Understanding of SQL
- Proven track record of creating and executing marketing campaigns using tactics that includes digital advertising lead nurture programs live events webinars and social media
- Expertise in managing and prioritizing multiple projects and has great attention to detail
- Excited about working in a diverse group and contributing to an inclusive culture
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Key Skills
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