Digital Marketing Manager of Patient Partnerships

The key objective of the Digital Marketing Manager of Patient Partnerships is to develop and scale patient recruitment and engagement solutions by building strong partnerships with patient associations and patient advocacy groups as well as driving digital excellence to support sustainable global growth of patient panels.

The Digital Marketing Manager of Patient Partnerships works collaboratively with Sales Client Services and Panel to design and implement scalable compliant and efficient recruitment strategies that maximize internal capabilities minimize outsourcing requirements and ensure exceptional experiences for patients caregivers and advocacy partners.

Success will be measured in achieving revenue and profit goals which will be delivered by strong internal completion focus and growth of our patient offering to attain those goals.

Essential Duties and Responsibilities:

Including but not limited to the following:

• Oversee the recruitment and engagement of patient support groups and patient associations ensuring that strategic collaboration is in place and long-term partnerships are created.
• Map and evaluate potential patient support groups and associations that align with target therapeutic areas. Lead outreach efforts and develop tailored engagement plans to onboard new partners efficiently and compliantly.
• Foster strong trustbased relationships with patient association and patient advocacy groups by maintaining regular communication understanding organisational needs and ensuring mutual value exchange. Build partnership frameworks that support both immediate project needs and longterm strategic initiatives.
• Lead the strategic development and optimisation of patient panel technology ensuring platforms support global growth high responsiveness seamless user experience and best in class quality standards.
• Oversee the design execution and continuous improvement of global patient panel growth strategies ensuring sustainable increases in registrations reactivations and unique participants across all markets.
• Own the global digital growth and optimisation strategy across patient panel brands.
• Develop unified frameworks for digital planning execution testing and reporting across web social media platforms paid media SEO and content for patient panel brands.
• Ensure digital strategies align with Global Panel objectives brand guidelines and business targets.
• Establish governance standards for digital content channel usage user experience and creative quality.
• Introduce and refine digital policies workflows and operational guidelines for cross-functional adoption including project recruitment.
• Drive continuous optimisation through A/B testing CRO frameworks SEO enhancements and data-driven decision-making.
• Oversee analytics dashboards and KPIs with a focus on acquisition engagement retention and ROI.
• Identify digital performance gaps risks and opportunities across markets and brands proposing actionable improvements.
• Ensure digital outputs support broader Panel goals including member lifecycle optimisation and brand elevation.
• Partner with design technology and engineering teams to improve digital platforms user experience automation and data flows.
• Ensure that digital and content teams work efficiently together maintaining cohesive messaging and impactful delivery.
• Identify opportunities to advance digital maturity through new tools automation personalisation and optimisation technologies.
• Lead adoption of best practices in UX SEO analytics testing frameworks and customer journey optimisation.
• Proactively recommend new digital channels formats and approaches to reach and engage target audiences.
• Ensure strict adherence to brand editorial regulatory and data privacy standards across digital activities.
• Promote high-quality delivery consistency and accuracy across all digital and content outputs.
• Collaborate with the patient project recruitment team to facilitate panel growth by supporting recruitment initiatives for high-priority projects and panel building opportunities.
• Maintain regular and punctual attendance and comply with all company policies and procedures.
• Develop costefficient sustainable recruitment solutions that can seamlessly scale up or down to meet evolving business needs.

Qualifications :

Education

• Bachelors degree in Marketing Communications Business Public Health Life Sciences or a related field or equivalent practical experience.

Experience

• 5 years of experience in digital marketing / digital growth roles (acquisition engagement lifecycle or performance marketing).
• 2 years of experience building and managing external partnerships (e.g. patient advocacy groups associations nonprofits community orgs or comparable stakeholder ecosystems).
• Demonstrated experience developing and scaling recruitment or audience growth strategies across multiple channels (web email paid media SEO social content).
• Experience operating in a regulated or privacy-sensitive environment (healthcare pharma clinical research market research fintech or similar) with high standards for consent and data handling.
• Proven track record of driving measurable outcomes (e.g. registrations reactivations retention cost per acquisition ROI) and tying work to commercial goals.

Additional Information :

Benefits:

A career opportunity with M3USA offers competitive wages and benefits such as:

• Health and Dental
• Life Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

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Remote Work :

Yes

Employment Type :

Full-time