Director of Marketing & Communications Area North & Latin America

Marketing Responsibilities

• Marketing Strategy & Planning
  • Develop and drive the regional marketing strategy and annual marketing plan aligned with corporate objectives ensuring clear priorities targeted measures and measurable impact across North America and Latin America.
• Market Intelligence & Analytics
  • Lead the gathering analysis and use of market intelligence including macro-economic trends competitor activities customer insights and campaign performance to enable data-driven decision-making and continuous strategy optimization.
• Digital Marketing & Campaign Management
  • Lead digital marketing activities for the region including the Doka website email marketing social media channels and the Go2Market planning calendar and platform.
  • Drive analytics monitoring and reporting to support data-driven marketing and communication campaigns.
• Brand & Content Management
  • Manage corporate photography and project marketing assets to support brand consistency and storytelling.
  • Oversee branded gear and special requests including approval processes and brand compliance.
• Events & Experiential Marketing
  • Manage and support national and/or regional customer events including customer visits trade shows and experiential marketing activities in alignment with broader marketing and communications objectives.

Communications Responsibilities

• Public Relations & Media Relations
  • Execute strategic earned media campaigns to strengthen the companys brand image and reputation across North America and Latin America (approx. 70% USA 20% Canada 10% Latin America) aligned with marketing initiatives where applicable.
  • Monitor and analyze media coverage and industry trends to identify opportunities and potential risks informing proactive communication strategies.
  • Create and distribute press materials and other communication materials to effectively convey key messages.
  • Cultivate and maintain strong relationships with journalists and media outlets to secure positive coverage and build long-term media partnerships.
  • Plan and direct media events in conjunction with major trade shows and industry events.
• Executive Communications & Thought Leadership
  • Provide coaching and support to executive team members for major internal and external speaking engagements.
  • Serve as a trusted thought partner and sounding board for country-level and area-level leadership on change management and strategic communication topics.
  • Maintain and enforce public relations guidelines to ensure consistent messaging and brand voice.
• Crisis & Issues Management
  • Lead internal and external crisis communication planning ensure timely accurate and effective messaging during challenging situations in close collaboration with headquarters and/or general counsel.
• Internal Communications & Employee Engagement
  • Develop and manage internal communication channels to increase team member engagement and support Area leadership objectives.
  • Proactively source develop and publish content for Dokas internal communication platform (we2gether) to keep employees informed of organizational activities and priorities.
  • Establish and manage a calendar of key internal meetings directing content development for all-team Town Halls Annual Meetings and other major internal events.
• Global & Group-Level Collaboration
  • Serve on the Umdasch Group Editorial Board.
  • Maintain strong relationships and regular exchanges with global communications partners at Austrian headquarters to ensure alignment and knowledge sharing.

Qualifications :

• Bachelors degree in communications marketing journalism or a related field
• 10 years of progressive experience as a Marketing and Communications professional
• Excellent communication skills and an impeccable eye for detail
• Strong ability to think strategically implement creative concepts and methods within the corporate framework
• Familiarity with the media landscape with a specific emphasis on construction industry outlets is regarded as an asset
• Project management skills excellent organizational skills attention to detail and reliability
• Ability to maintain strict confidentiality when required and work productively in high pressure situations
• Proficiency in French (Canada) and / or Spanish (Latin America) preferred but not required
• 30% travel both domestic & international (primarily between USA Canada Panama and Austria)

Additional Information :

Doka offers terrific career opportunities competitive compensation comprehensive benefits including medical dental vision Flexible Spending Account company paid life insurance supplemental voluntary term life insurance 401k retirement plan (Roth and Non-Roth) short-term disability AFLAC policies paid time off (sick/personal vacation floating holiday and company paid holidays) and an exciting opportunity to join as a member of Dokas team.

A company of the Umdasch Group. If working with some of the most impressive construction projects in the US and joining an industry leader excites you please submit your resume by clicking below. Visit us on-line at  for additional information on Doka USA Ltd.

Doka is an Equal Opportunity Employer and all candidate information will be kept confidential according to EEO guidelines.

Candidates must be authorized to work for any employer in the USA.

Remote Work :

No

Employment Type :

Full-time