Director of Integrated Omnichannel Media Operations

The Director of Integrated Omnichannel Media Operations is the operational quarterback responsible for orchestrating and overseeing the successful delivery of every media campaign across the organizations endemic and omnichannel ecosystem. This leader ensures campaigns are built to meet the strategic objectives agreed upon with the clients launch on time pace accurately deliver against KPIs meet financial targets and maintain compliance across all technical financial and regulatory requirements.

This role sits at the intersection of operations client services finance data and product ensuring cross-functional alignment and operational excellence from pre-launch through wrap-up.

This role assumes a close partnership with sales and marketing teams to translate campaign objectives into deployment plans with the focus on early risk surfacing and mitigation related to the ability to deliver effectively.

The essential aspects of this job are high-touch collaboration team project management and financial acumen.

Key responsibilities: 

Campaign Delivery Management

• Oversee end-to-end planning and delivery of all omnichannel campaigns including email programmatic social native in-platform media and custom solutions
• Own campaign stage transitions: pre-launch setup trafficking QA in-flight pacing and optimization and wrap-up
• Maintain real-time visibility into flighting calendars pacing vs. goals QA logs risk logs and all active campaign statuses
• Ensure all campaigns adhere to internal SOPs SLAs QA processes and escalation paths
• Ensure clear communication of campaign progress blockers and performance insights working closely with analytics and project management

Client Management Team Leadership & Cross-Functional Collaboration

• Serve as a key point of contact escalation and troubleshooting with the clients ensuring top-notch service feedback loop and strong long-term partnership
• Lead and mentor a multidisciplinary team across operations PM and analytics on each assignment
• Partner with PMs on contract oversight billing timelines deliverable commitments and regulatory cycles
• Work closely with finance product engineering and analytics to ensure operational and reporting excellence
• Foster a culture of communication accountability and continuous process optimization

Operational Systems & Infrastructure Ownership

• Maintain and optimize all systems essential to omnichannel execution including:
  • Campaign trafficking and QA tools
  • Client procurement platforms
  • SFTP / secure list transfer infrastructure
  • Project management systems (Jira Confluence SharePoint)
  • Internal performance dashboards
  • Finance tools tied to revenue recognition and invoicing
• Ensure team access documentation hygiene and process governance

Financial Management & Revenue Operations

• Own revenue recognition monthly and quarterly revenue forecasting and pacing projections
• Ensure delivery forecasts accurately reflect campaign performance risk and inventory
• Partner with finance on invoicing credit requests reconciliations and audit-ready documentation
• Ensure budget pacing is monitored and communicated proactively to avoid under-delivery or over-delivery
• Provide revenue delivery insights to sales strategy and leadership

Quality Assurance Compliance & Risk Management

• Oversee MLR/regulatory submission workflows and ensure compliance documentation is complete accurate and accessible
• Oversee vendor and platform SLAs renewal cycles and deliverables
• Maintain a rigorous risk log to track open risks historical issues and mitigation plans
• Ensure all QA trafficking and workflow SOPs are documented up to date and consistently executed across teams

Reporting Insights & Performance Governance

• Closely partner with analytics in the creation maintenance and delivery of:
  • Post-campaign reporting
  • KPI tracking dashboards
  • Optimization frameworks
  • Audience match reporting
• Ensure reporting aligns with client expectations internal forecasting models and operational insights needed to drive renewals and upsells

Documentation & Knowledge Management

• Maintain a centralized repository of SOPs templates workflows and technical documentation
• Ensure handoffs between teams are clear consistent and documented
• Uphold documentation standards across the operations ecosystem

Qualifications :

Core Skills

• Mastery of flighting pacing budget management and campaign forecasting
• Strong familiarity with revenue recognition invoicing and financial reconciliation
• Deep experience with omnichannel media executionendemic email programmatic social native
• Strong project management skills
• Ability to coordinate cross-functional teams with clarity and authority
• Excellent communication escalation and stakeholder-management skills

Experience

• 710 years in media operations digital campaign delivery or ad operations
• Experience managing operations or trafficking teams in a high-volume environment
• Familiarity with healthcare pharma or regulated industries preferred
• Proven success optimizing operational workflows and building scalable systems

Additional Information :

Benefits:

A career opportunity with M3USA offers competitive wages and benefits such as:

• Health and Dental
• Life Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

#LI-MM1
#LI-Remote

Remote Work :

Yes

Employment Type :

Full-time