Performance Marketing Manager

Dr Reddy's Laboratories Limited

Job Location:

Hyderabad - India

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

Performance Marketing Strategy & Direction

Define & implement multi-country performance marketing strategies
Set benchmarks for mature & nascent markets
Align strategies & business objectives with country teams
Partner with country managers e-commerce product and brand teams as the COEs central point of expertise

Campaign Management & Optimization

Oversee and optimize multi-channel campaigns (search social display programmatic affiliates email). Advice on budget allocation for optimal ROI.
Lead A/B testing and CRO initiatives

Digital Capability Development

Assess market digital maturity and create growth roadmaps.
Guide deployment of analytics tracking and tools in less mature regions
Develop & deliver training programs.
Build a knowledge-sharing framework between markets.

Analytics Reporting & Insights

Maintain centralized reporting dashboards
Deliver actionable insights to leadership & Country teams

Qualifications :

Qualifications : Post Graduate in Management
Range of Years of Experience : 7 years brand and marketing experience with in-depth a focus on digital and performance marketing

Must Have Exposures / Experiences : Hands on experience of running digital media campaigns with a goal of increasing business while optimising cost
Full funnel and entire customer journey understanding to build evaluate and optimise holistic campaigns
Proven track record of building and scaling acquisition campaigns with a strong focus on ROI

Business Understanding : P&L exposure
Deep understanding of all digital marketing channels - Social Media SEO SEM Affiliate marketing Programmatic advertitising Website optimisation Campaign Analytics
Evaluation of digital impact on business metrics

Remote Work :

Employment Type :

Full-time

Performance Marketing Strategy & Direction Define & implement multi-country performance marketing strategiesSet benchmarks for mature & nascent marketsAlign strategies & business objectives with country teamsPartner with country managers e-commerce product and brand teams as the COEs central point o...

Key Skills

Arabic Speaking
Access Control System
B2C
Account Management
Legal Operations
Broadcast

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About Company

Dr Reddy's Laboratories Limited

Dr. Reddys Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Cant Wa ... View more

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