Senior Manager, Marketing Analytics

CoverMyMeds

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profile Job Location:

Columbus, NE - USA

profile Monthly Salary: $ 109500 - 182500
Posted on: 9 hours ago
Vacancies: 1 Vacancy

Job Summary

McKesson is an impact-driven Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights products and services that make quality care more accessible and affordable. Here we focus on the health happiness and well-being of you and those we serve we care.

What you do at McKesson matters. We foster a culture where you can grow make an impact and are empowered to bring new ideas. Together we thrive as we shape the future of health for patients our communities and our people. If you want to be part of tomorrows health today we want to hear from you.

CoverMyMeds is seeking an experiencedBusiness Intelligence Manager Marketing Analyticsto lead the development of advanced marketing analytics capabilities. Were looking for a driven self-motivated team player who thrives in a fast-paced ambiguous environment. This role is ideal for someone energized by solving complex problems persistent in overcoming challenges and skilled at communicating insights to diverse stakeholders. Youll work closely with stakeholders to turn challenges into data-driven solutions. As a player-coach youll lead a small team while partnering with Marketing Leadership to build a roadmap that expands and matures our analytics capabilities. This is a unique opportunity to shape the future of marketing analytics at CoverMyMeds from the ground up.

An ideal team member that will live our core values a unique self-motivated and results-driven individual who acts with integrity and humility.

What Youll Do:

As Player

  • Develop a3-year road mapand build business case to execute that road map

  • Build and automate dashboards to analyze marketing campaign performance media spend tactics conversions and downstream user behavior.

  • ApplyMulti-Touch AttributionandCustomer Journey Analyticsto evaluate the impact of various touchpoints on conversions.

  • Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams.

  • Define success metrics and deliver actionable insights through dashboards presentations and recurring reports.

  • UseMarketing Mix Modelingto assess channel effectiveness and guide budget allocation.

As Coach

  • Set data strategy and structure to integrate disparate sources for improved insights.

  • Mentor and develop junior analysts fostering a culture of learning and innovation especially with tools such as SQL Marketo and Google Analytics

  • Prioritize team initiatives and ensure alignment with business goals.

  • Ensure data quality governance and compliance with privacy regulations using cloud-based data warehouses.

An Innovator & Leader

  • Deeply understand the data stack powering analytics solutions and identify opportunities for scale and automation.

  • Collaborate cross-functionally to enhance systems and streamline workflows.

  • Design and execute a roadmap to elevate marketing analytics maturity.

  • Leverage segmentation and personalization strategies to improve targeting and engagement.

  • Influence senior leadership with data-driven recommendations that shape marketing strategy.

About You

Youre a data storyteller who connects the dots between marketing performance and business outcomes. Youre energized by solving complex problems and enjoy mentoring others. You bring a mix of technical expertise strategic thinking and strong communication skills.

Minimum Job Qualifications

Degree or equivalent experience. Typically requires 9 years of professional experience and 1 years of supervisory and/or management experience.

Education

  • BA/BS or equivalent experience.

Critical Skills

  • 10 years in marketing analytics including B2B experience.

  • 1 years in a leadership or mentorship role.

  • Expert (5 years) proficiency in:

    • Google Analytics 4 Google Tag Manager Adobe Analytics

    • Paid advertising platforms (Google Ads Meta Ads Manager)

    • Data visualization tools (Tableau Power BI)

    • Other: MarketoSalesForce SQL

  • Strong experience in data mining analysis and insight generation.

  • Skilled in presenting complex findings to non-technical stakeholders.

  • Comfortable navigating ambiguity and shifting priorities.

Preferred Qualifications

  • Experience with Marketo Salesforce ABM platforms SEO tools.

  • B2C and healthcare industry experience.

  • Familiarity with statistical modeling and attribution techniques.

  • Passion for teaching and sharing knowledge.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors including performance experience and skills equity regular job market evaluations and geographical markets. The pay range shown below is aligned with McKessons pay philosophy and pay will always be compliant with any applicable regulations. In addition to base pay other compensation such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson pleaseclick here.

Our Base Pay Range for this position

$109500 - $182500

McKesson has become aware of online recruiting-related scams in which individuals who are not affiliated with or authorized by McKesson are using McKessons (or affiliated entities like CoverMyMeds or RxCrossroads) name in fraudulent emails job postings or social media light of these scams please bear the following in mind:

McKesson Talent Advisors will never solicit money or credit card information in connection with a McKesson job application.


McKesson Talent Advisors do not communicate with candidates via online chatrooms or using email accounts such as Gmail or Hotmail. Note that McKesson does rely on a virtual assistant (Gia) for certain recruiting-related communications with candidates.

McKesson job postings are posted on our career site: .

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability age genetic information or any other legally protected category. For additional information on McKessons full Equal Employment Opportunity policies visit our Equal Employment Opportunity page.

McKesson welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation please contact us by sending an email to .

Join us at McKesson!


Required Experience:

Senior Manager

McKesson is an impact-driven Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights products and services that make quality care more accessible and affordable. Here we focus on the health happiness and well-being of you and those we serve we care...
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Key Skills

  • Adobe Analytics
  • Data Analytics
  • SQL
  • Attribution Modeling
  • Power BI
  • R
  • Regression Analysis
  • Data Visualization
  • Tableau
  • Data Mining
  • SAS
  • Analytics