Vans Senior Manager, Retail Marketing

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Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live Off The Wall embracing the youthful spirit of freedom non-conformity and relentless progression. Yesterdays Off The Wall moment is todays new normal and at Vans we believe in constantly outdoing ourselves. Together with our communities across the globe our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So before we get to the job details take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people who think and live Off the Wall Vans just may be the place for you.

To learn more about our values and our culture visit Vans Careers or .

What will you do

A day in the life of a Senior Manager Retail Marketing at Vans looks a little like this. You will play a pivotal role in evolving our consumer experience across our retail locations and formats. We are seeking a creative leader who will obsess consumer insights understand shopping behaviors and comnsumer journeys by season and occasion to enhance and elevate the DTC retail experience while ensuring brand synergy and consistency across consumer touchpoints. This role will report for the Chief Marketing Officer and work closely with the Global Marketing Creative and Regional Retail teams.

• Develop drive and own the DTC Retail Marketing vision and visual merchandising strategy for stores brand and all product categories to fuel business growth and brand equity across Vans Americas Owned & Operated Stores and Outlets.

• Build drive and monitor Americas retail marketing plans and tools related to store openings store re-fits traffic driving and retail engagement initiatives window displays omni-channel marketing and visual merchandising; from strategic planning to execution of key strategies/initiatives.

• Monitor and report on KPIs (e.g. sales traffic conversion) to evaluate campaign effectiveness and inform future retail strategies & initiatives.

• Oversee retail marketing budgets ensuring optimal ROI and cost-effective operations to meet aligned KPIs.

• Work closely with Brand Management Media Digital Marketing and Creative to ensure that campaigns plans and tools are aligned across all channels.

• Partner with Global Retail Marketing lead and AMER/EMEA/APAC Retail brand teams to leverage knowledge and share best practices globally.

• Manage relationships with key WHS retail partners and vendors to enhance brand presence and support co-marketing efforts.

• Partner with Global Retail Marketing lead and AMER/EMEA/APAC Retail brand teams to leverage knowledge and share best practices globally.

What do you need to succeed

We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skills youll need to succeed and excel. Additionally while formal education in a related field is great to have we are most interested in your 7-9 years of experience and professional achievements.

The foundation skills you will need in this position are:

Bachelors degree or higher in Business Marketing or related field or equivalent combination of education and experience.

Strong understanding of retail operations consumer behavior and omni-channel strategies. Proficient in data analysis (ROI KPI tracking) and project management.

Strong strategic thinking with the ability to develop and execute a comprehensive integrated omni-channel retail marketing strategy.

Passion for creativity innovation and problem-solving. Leads from a place of curiosity continuous learning and evolution.

Demonstrated experience with navigating multiple stakeholders and gaining alignment at the executive level.

Proven collaboration skills with the ability to work effectively with cross-functional teams and external partners.

Excellent leadership negotiation and presentation skills to advise senior management and influence key internal and external stakeholders.

Entrepreneurial attitude with demonstrated agility and adaptation to change in business needs or direction while staying organized and managing multiple projects/priorities.

Stay updated on market trends competitor activities and industry best practices to identify growth opportunities and maintain a competitive edge.

• Partner with Global Retail Marketing lead and AMER/EMEA/APAC Retail brand teams to leverage knowledge and share best practices globally.

There are also a few skills that are not required but preferred.

• Experience in global fashion lifestyle or sport brands preferred.

• Large fleet vertical retail and store opening experience preferred.

• Creative agency management and visual merchandising and storytelling experience preferred.

What do we offer you

At Vans we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions a competitive compensation package and a strong benefits package that includes medical dental vision and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect connection and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans benefits package follow this and click Looking to Join VF.

To learn more about Vans Diversity and Inclusion efforts go to .

Now WE have a question for YOU.

Are you in

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.

Please note our hiring ranges are determined and built from market pay determining the specific compensation for this position we comply with all local state and federal laws.

At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you require accommodations during the application process please contact us at . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.