Product Marketing Manager – Lending
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
At OakNorthwereon a mission to empower ambitious businesses with the funding they need to grow. Since 2015wevelent over $18bn across the UK and US supporting job creation housingdevelopmentand long-term economic growth.
As OakNorth continues to scale its lending business in the US clear positioning compellingpropositionsand strong commercial execution are critical. Marketing playsa central rolein shaping how our products are understood in the market how we go to market and how we enable our commercial teams to win larger more complex deals.
Werelooking for a Product marketing manager toenable our sales team strengthen our positioninggrowand commercialise our lending propositions in the US market.
This role sits at the intersection of commercial and marketing it involvessales enablementand organizing cross-channel campaigns collaborating with the larger marketing role involvesowning product positioningcoming up withindustry & customer stories & narratives shaping go-to-marketstrategyand designing campaigns that support growth while ensuring our sales teams are equipped with the messagingnarrativesand materials they need to convert effectively.
Success islargely definedby the improvement of sales teams metrics and our ability to get demand from new types of clients & segments.
Youllcollaborate closely withthe Debt Finance team in the USas well as the skilled Marketing team within the UKto turn complex lending propositions into clear compelling stories that resonate in the market and perform in sales conversations. Strong stakeholder management will be essential to ensure alignment and impact.
What youll do
- Develop clear differentiated positioning value propositions and USPs for specific segments grounded in customer needs market insight and competitive context
- Come up and execute cross-channel campaigns to generate demand or engage the existing customers / prospects
- Design sales-led campaigns and plays that support outbound activity account targeting and large deal conversion
- Create and maintain high-impact sales and marketing collateral including pitch decks one-pagers case studies battlecards and sector-specific materials
- Partner closely with Commercial teams to understand objections friction points and conversion challenges and address them through stronger positioning and messaging
- Support sales teams in unlocking larger opportunities through clearer narratives proof points and tailored stories
- Work with Growth paid and content specialists to define what should be communicated to whom and why while allowing specialists to own channel execution
- Collaborate with Commercial Credit Compliance and Legal to ensure messaging is accurate credible and commercially effective
- Continuously refine positioning campaigns and enablement based on performance data market trends and sales feedback
- Provide on-the-ground support to the events team contributing to the planning and delivery of client events and conferences
What were looking for
- 5years experiencein product marketing or commercial marketing within B2B fintech or financial services
- Demonstrated ability to own positioningmessagingand go-to-market strategy for complex products
- Experience working closely with sales teams to support commercial performance
- Confidence shaping campaign strategy and marketing narratives even when execution sits with others
- Ability to translate complex products and markets into clear compelling stories
- Strategic thinker with strong commercial judgement
- Comfortable working close to revenue and commercial decision-making
- Strong stakeholder management across Sales Product Growth and Compliance
$120 - $160 a year
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Conveyancing Paralegal
- Fireworks
- Logistics
- Clinical
- Avionics
About Company
OakNorth Credit Intelligence Suite transforms commercial lending, giving banks 360° views of borrowers, with deeply granular, forward-looking insight, to improve efficiencies, lower credit risk, and drive profitable growth through economic cycles. Banks lend smarter, lend faster, and ... View more
