VP, Group Account Director, Digital

INNOCEAN USA a full-service advertising agency located in Huntington Beach CA is searching for a VP Group Account Director Digital to join our team!

We are a hybrid workplace x 3 days week in-office. Local candidates only please.

DEPARTMENT OVERVIEW

The digital account team is responsible for website and CRM executions for our clients. We are a team of specialists and subject matter experts with a deep understanding of our clients business and user behavior across our digital experiences.

ROLE OVERVIEW

The VP Group Account Director plays a pivotal role in steering the team toward new opportunities for outperforming competitors enhancing performance and developing new website and CRM capabilities. This role collaborates closely with other team leads such as the Brand team Strategy and Data Science to ensure there is integration. The ideal candidate has previous automotive experience in an agency or client services environment and will have managed multiple teams across a variety of digital projects simultaneously to successful completion.

DUTIES AND RESPONSIBILITIES

Digital

• Expert of digital channels including but not limited to website marketing Adobe products Salesforce CRM paid digital media and paid social media.
• Demonstrate shift from project management to client management and the ability to cross-sell/up-sell additional services or program enhancements.
• Understand data analytics and develop strategies to increase performance across digital channels.
• Effectively collaborate with strategy production project management media creative and data science teams. Guide internal teams so that they are clear and aligned on what we are doing and where we are heading.

Business/Marketing

• Build a solid understanding of the clients business competitive set as well as business information (qualitative and quantitative).
• Provide marketing and creative recommendations and strategies based on customer channel business and brand insight.
• Identify new business opportunities within current client engagement to deepen the relationship. Leverage agency and client knowledge to identify growth opportunities and sell in new services.

Leadership

• Serve as a passionate and visible leader of business marketing customer and brand insight in internal and external meetings.
• Partner with clients in a positive professional and constructive way establishing solid long-term relationships.
• Provide mentorship and guidance to the account team.
• Understand and articulate client strategy and steer it with insight when required.
• Demonstrate flexibility and read situations in order to react appropriately and solve issues.
• Manage expectations that are beyond particular scope but crucial to success.
• Escalate issues and risks in complex situations.

Financial / Project Management

• Manages entire programs independently adhering to agency process working effectively with all capabilities and using their expertise appropriately.
• Ensure team members take personal accountability for on-time on-budget quality execution.
• Proactively manage and communicate between scope schedule and budget with clients partners and internally on an ongoing basis.

QUALIFICATIONS

• 10 years of experience managing digital marketing projects in an agency environment
• Previous experience in a management role
• Experience and working technical knowledge of website and CRM
• Automotive experience preferred
• Demonstrated success building productive relationships with clients and agency team members
• Ability to think strategically and work autonomously
• Direct assertive fearless and ready for the challenge
• Thorough understanding of advertising agency process
• Polished written and oral presentation skills
• Excellent project management and ability to provide team leadership and strategic direction to diverse multi-location groups
• Flexible and accepting of ever-changing needs
• Multi-tasking problem solving and ability to prioritize
• Experience managing client budgets billing timelines staffing
• Ability to inspire the talent and creativity of team members and direct reports

BENEFITS

• 3 PPO Medical Plans through Anthem to choose from at low cost
• Free Dental and Vision
• 401k match
• Wellness reimbursement program
• Company paid short- and long-term disability and basic life
• Generous PTO
• On-site Barista
• Beautiful campus across from the Pacific Ocean

The salary range for this role is $240000-$250000. Pay is dependent uponseveralfactorsincluding but not limited to: clientexperience training and/or transferable skills.

Who are we We are explorers. We look out to the edge of the world and ask where havent we been before Together we hunt for an intersection of art and science creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many our quests undaunted. Our possibility is as vast as the ocean. Always remembering the deeper we dive the greater we become. And the further we go the more we find.